About MeadberyMeadbery is an established Indian D2C health and wellness brand with over seven years of experience in the nutritional supplements industry.

We have built a growing customer base through performance marketing, e-commerce, and customer retention.

We are now entering our next phase of growth: transforming Meadbery from a performance-marketing-driven business into a nationally recognized consumer wellness brand.

We are looking for an experienced Head of Brand & Marketing who can lead this transformation.

This is a leadership position for someone who understands brand building, consumer psychology, digital content, public relations, and organic customer acquisition.

The ideal candidate should have experience building or scaling a consumer brand and be capable of independently developing and executing a comprehensive brand-growth strategy.

Key Responsibilities1. Brand Strategy & Positioning

- Develop and execute Meadbery's long-term brand strategy.
- Establish consistent brand positioning, identity, messaging, and communication guidelines.
- Conduct competitor research and identify opportunities to differentiate Meadbery.
- Improve brand perception, customer trust, and consumer awareness.
- Build a recognizable brand identity across digital and offline customer touchpoints.

2. Social Media & Content Marketing

- Own the content strategy for Instagram, Facebook, YouTube, and other relevant platforms.
- Develop monthly content calendars covering educational content, product storytelling, expert-led videos, and consumer engagement.
- Lead creative ideation, script development, video production, and publishing.
- Coordinate with in-house graphic designers, motion graphic designers, video editors, and external creators.
- Maintain high creative standards consistent with leading consumer brands.

3. Public Relations & Brand Awareness

- Develop and execute PR strategies to increase brand visibility.
- Build relationships with relevant journalists,



publications, influencers, and industry professionals.
- Coordinate media features, founder interviews, expert-led content, and brand collaborations.
- Identify opportunities for industry recognition and credible brand exposure.

4. Organic Growth & SEO

- Develop strategies to increase organic website traffic and branded search demand.
- Coordinate SEO initiatives, content marketing, and YouTube discoverability.
- Build sustainable customer acquisition channels beyond paid advertising.
- Monitor organic traffic, audience growth, and commercial performance.

5. Influencer & UGC Marketing

- Identify and collaborate with relevant content creators and influencers.
- Develop creator briefs, campaign concepts, and content guidelines.
- Manage creator relationships, deliverables, and performance.
- Build a reusable library of high-quality brand and product content.

6. Product Marketing

- Develop positioning and launch strategies for current wellness products.
- Conduct consumer and competitor research.
- Collaborate with internal teams on packaging, product messaging, and launch campaigns.
- Ensure product communication is evidence-based and compliant with applicable advertising regulations.

7. Team Management & Execution

- Lead the brand marketing function and coordinate internal creative resources.
- Assign responsibilities, establish timelines, and monitor deliverables.
- Manage external agencies, freelancers, and vendors.
- Ensure consistent execution without requiring daily supervision from the founder.

8. Performance Reporting





- Establish measurable KPIs for brand awareness, organic growth, and customer acquisition.
- Develop weekly and monthly performance reports.
- Track branded search growth, website traffic, social media performance, and brand-led revenue.
- Optimize marketing initiatives based on performance data.

Candidate RequirementsMandatory
- Minimum 6 years of experience in brand marketing, with significant exposure to D2C or consumer brands.
- Demonstrated experience developing and executing brand-building strategies.
- Strong understanding of consumer psychology, storytelling, and content marketing.
- Experience managing Instagram, YouTube, influencer marketing, and digital brand campaigns.
- Experience leading creative teams and coordinating multiple projects.
- Strong analytical skills and understanding of marketing performance metrics.
- Excellent written and verbal communication skills.
- Ability to independently manage projects and take ownership of outcomes.

Preferred
- Experience in nutraceuticals, wellness, personal care, skincare, nutrition, or FMCG.
- Experience helping a consumer brand grow from an early stage to meaningful market recognition.
- Familiarity with SEO, PR, creator partnerships, and e-commerce.
- Experience managing marketing budgets and external agencies.
- Knowledge of ASCI, FSSAI, and other applicable advertising requirements.

Who Should Apply?We are particularly interested in candidates who have:
- Helped build or scale a recognizable D2C consumer brand.
- Developed successful brand positioning and content strategies.
- Managed creative teams and delivered measurable organic growth.
- Worked directly with founders or senior leadership.
- Demonstrated ownership beyond routine social media management.
- This is not a social media executive or content posting role. We are looking for someone capable of building and leading a brand marketing function.

📌 Head of Brand Marketing (Chandigarh)
🏢 Meadbery
📍 Chandigarh