01 ABOUT G-TEC EDUCATION

G-TEC EDUCATION is a global education and skill development company listed on the National Stock Exchange of India (NSE). With a presence in 23 countries, G-TEC enrols over 150,000 students every year and supports an average of 40,000 placements annually. Our programs span IT, software, accounting, design, digital skills and professional certifications, delivered through a large network of centres and institutional partnerships.

Headquartered in Kozhikode, Kerala, with regional offices in major Indian cities and an international corporate presence, G-TEC is in an exciting phase of growth. We are strengthening our leadership team with experienced professionals who have worked at scale and want to build something meaningful.

02 ROLE SUMMARY

We are looking for a highly skilled and results-driven Head of Digital Marketing to lead G-TEC EDUCATION's entire digital marketing function. You will own strategy, execution and performance across SEO, paid media, content, social, video and analytics, and lead an in-house team of creative and technical specialists. This is a hands-on leadership role.

We need someone who can set a clear strategy, get into the details of SEO and analytics, raise the creative quality bar, and turn marketing investment into measurable growth in leads, admissions and brand strength across India and international markets.

03 KEY RESPONSIBILITIES

1 Digital Marketing Strategy and Planning

- Develop and own the annual and quarterly digital marketing strategy aligned with business and admission targets
- Define goals, KPIs and budgets for every channel
- Build marketing plans for course launches, admission seasons, corporate programs and institutional partnerships
- Study competitors, market trends and student behaviour to find recent growth opportunities
- Plan for both B2C (students and parents) and B2B (colleges, institutions and corporate partners) audiences

2 Team Leadership and Management

- Lead, mentor and manage a multidisciplinary team including graphic designers, content strategists, content creators, writers, SEO specialists, performance marketers and video editors
- Set clear roles, responsibilities, workflows and performance targets for each team member
- Run regular planning meetings, work reviews and one-on-one feedback sessions
- Identify skill gaps, arrange training and build a high-performing team culture
- Restructure team processes to improve productivity, quality and turnaround time
- Participate in hiring decisions for the marketing team

3 Search Engine Optimisation (SEO) and Website

- Own the complete SEO strategy including technical SEO, on-page optimisation, content SEO and link building
- Conduct regular SEO audits and fix issues related to site speed, indexing, crawlability, structured data and Core Web Vitals
- Drive organic traffic growth and keyword rankings for high-value course and location keywords
- Manage local SEO for centres and regional offices, including Google Business Profiles
- Work with web developers to improve website structure, landing pages, user experience and conversion rates
- Oversee website content quality and ensure it supports both SEO and admissions

4 Performance Marketing and Lead Generation

- Plan, launch and optimise paid campaigns across Google Ads, Meta (Facebook and Instagram), LinkedIn, YouTube and other platforms
- Own lead generation targets, cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS)
- Run structured A/B tests on ads, creatives, audiences and landing pages




- Build retargeting, remarketing and lookalike audience strategies
- Work closely with admissions and sales teams to improve lead quality and conversion

5 Web Analytics, Data and Reporting

- Set up and maintain accurate tracking using Google Analytics 4, Google Tag Manager, Search Console and ad platform pixels
- Build dashboards (Looker Studio, Power BI or similar) that track traffic, leads, conversions and ROI by channel
- Implement attribution models to understand which channels drive admissions
- Work with the in-house analytics team to connect marketing data with ERP and admissions data
- Present weekly and monthly marketing performance reports to senior management with clear insights and recommendations

6 Content Strategy and Brand Management

- Define the content strategy across website, blogs, social media, email and video
- Maintain a consistent brand voice, visual identity and messaging across all channels and locations
- Oversee the editorial calendar and ensure content is published on time and to a high standard
- Develop student success stories, placement highlights and thought leadership content
- Protect and strengthen G-TEC's brand reputation online

7 Social Media and Community

- Own the social media strategy across Instagram, Facebook, LinkedIn, YouTube and X
- Grow followers, engagement and community among students, alumni and parents
- Plan influencer and creator collaborations where relevant
- Manage online reputation, reviews and social listening

8 Creative, Video and Design

- Set the creative direction for design, video, motion graphics, AI-generated video and CGI content
- Review and approve all creative output to ensure quality and brand consistency
- Drive short-form video strategy for Reels, Shorts and ad creatives
- Encourage the smart use of AI tools to speed up production without lowering quality

9 Email, CRM and Marketing Automation

- Plan email marketing and WhatsApp campaigns for lead nurturing and student engagement
- Work with CRM and admissions systems to build automated lead nurturing journeys
- Segment audiences and personalise communication to improve conversion

10 Regional and Campaign Coordination

- Coordinate marketing efforts with regional offices, centres and franchise partners
- Support local and regional campaigns while keeping brand standards consistent
- Plan marketing for events, seminars, webinars, admission drives and partnership launches
- Support international market campaigns in the countries where G-TEC operates

11 Budget, Vendors and Agencies

- Plan and manage the digital marketing budget and allocate spend across channels based on performance
- Evaluate, onboard and manage external agencies, freelancers and technology vendors
- Negotiate media and tool costs to maximise value

04 KEY PERFORMANCE INDICATORS

■ Number and quality of leads generated ■ Lead to admission conversion rate ■ Cost per lead (CPL), cost per acquisition (CPA) and return on ad spend (ROAS) ■ Organic traffic growth and keyword rankings ■ Website conversion rate ■ Social media reach, engagement and follower growth ■ Content output,



quality and on-time delivery ■ Team productivity and performance ■ Marketing budget efficiency

05 QUALIFICATIONS & EXPERIENCE

REQUIRED

- Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA in Marketing is preferred
- Minimum 4 years of digital marketing experience, with at least 2 years in a team leadership or managerial role
- Prior experience at a large company, well-known brand, MNC or top digital agency
- Strong, demonstrable expertise in SEO (technical, on-page and content) and web analytics
- Proven track record of managing significant performance marketing budgets with measurable results
- Experience leading a multidisciplinary marketing team
- A portfolio or case studies of campaigns and growth results you have led

PREFERRED
- Experience in education, EdTech, training, or consumer services
- Experience marketing across multiple cities, regions or countries
- Certifications such as Google Ads, Google Analytics, Meta Blueprint or HubSpot
- Experience with B2B marketing for institutional or corporate partnerships
- Familiarity with AI tools for content, design and video production

06 SKILLS & COMPETENCIES

TOOLS AND PLATFORMS

- SEO: SEMrush, Ahrefs, Screaming Frog, Google Search Console
- Analytics: Google Analytics 4, Google Tag Manager, Looker Studio, Power BI
- Advertising: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads
- CRM and Automation: HubSpot, Zoho CRM, Mailchimp, WhatsApp Business API or similar
- Website: WordPress or similar CMS, basic HTML understanding
- Creative: Working knowledge of Adobe Creative Suite, Canva and video editing workflows

CORE COMPETENCIES

✓ Strategic thinking combined with hands-on execution

✓ Data-driven decision making

✓ Strong people leadership, delegation and mentoring

✓ High standards for creative and content quality

✓ Excellent communication and presentation skills

✓ Ability to manage multiple campaigns, deadlines and stakeholders

✓ A problem solver who takes ownership of results

LANGUAGES

- Fluency in English is required
- Knowledge of Malayalam, Hindi, Tamil or Kannada is an advantage for regional campaigns

07 WHAT WE OFFER ✓A leadership role heading the full digital marketing function of an NSE-listed global education brand

✓A large in-house team and the freedom to shape strategy, structure and processes

✓Direct access to senior management and a real voice in business decisions

✓The opportunity to market to audiences across India and 23 countries

✓Competitive salary with performance-based growth

✓Flexibility to be based in Kozhikode, Bangalore, Chennai or Mumbai

08 LOCATION & TRAVEL

This role can be based at our head office in Kozhikode or at a regional office in Bangalore, Chennai or Mumbai. The position requires periodic travel to the Kozhikode head office and other locations for planning, team reviews and campaigns.

09 SELECTION PROCESS

01 Profile and portfolio screening

02 Initial HR discussion

03 Technical interview covering SEO, performance marketing and analytics

04 Practical case assignment — a digital marketing and SEO audit of the G-TEC website with recommendations

05 Case presentation and final interview with senior management

HOW TO APPLY

Send your updated resume, portfolio or case studies, current CTC, expected CTC, notice period and preferred location to [careers email address], with the subject line "Application: Head of Digital Marketing".

📌 Head of Digital Marketing (Kozhikode)
🏢 G TEC EDUCATION
📍 Kozhikode