- Lead and manage both Content Strategy and Performance Marketing teams.
- Develop integrated growth strategies combining content, paid advertising, and conversion optimization.
- Oversee Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Drive lead generation, e-commerce growth, customer acquisition, and ROI.
- Guide performance-driven content creation, including ad scripts,creatives, and campaign concepts.
- Manage campaign budgets, optimize ROAS/CPL/CPA, and track key performance metrics.
- Lead team performance, client strategy, reporting, and campaign optimization.
Requirements
- 4+ years of experience in digital/growth marketing, preferably in a digital marketing agency.
- Proven experience in both content strategy and performance marketing.
- Strong team management and client-handling skills.
- Expertise in Google Ads, Meta Ads, GA4, GTM, and campaign analytics.
- A data-driven mindset with a robust understanding of creative strategy and business growth.