Job Title: Global Branding Officer (GBO) Location: [City, State / Remote / Hybrid] Reports To: Chief Executive Officer (CEO) / Chief Marketing Officer (CMO) Employment Type: Full-Time, Executive About [Company Name] [Insert a brief, engaging description of your company, its mission, and its global presence. Highlight company culture and the overarching goal of the organization.] Role Overview The Global Branding Officer is an executive leadership role responsible for defining, shaping, and fiercely protecting the company’s brand identity across all international markets. You will serve as the chief architect of our global brand strategy, ensuring that our messaging, visual identity, and brand positioning resonate consistently across diverse cultures while allowing for necessary regional nuances.

You will bridge the gap between high-level brand vision and actionable marketing strategies, ensuring every customer touchpoint reflects our core values.

Key Responsibilities Global Brand Strategy: Develop and execute a comprehensive global brand strategy that aligns with the company’s overarching business objectives and drives market share growth.

Brand Governance: Establish, maintain, and enforce global brand guidelines (visual identity, tone of voice, messaging architecture) across all departments, partners, and international regions.

Campaign Leadership: Oversee the conceptualization and execution of global brand campaigns, working closely with regional marketing teams to ensure successful localization and cultural relevance. Cross-Functional Collaboration: Partner with Product, Sales, PR, and HR teams to ensure the brand narrative is deeply integrated into product launches,



sales enablement materials, corporate communications, and employer branding.

Market

Insights & Positioning: Continuously monitor global market trends, consumer behavior, and competitive landscapes. Utilize data analytics and consumer insights to adapt brand positioning and identify new growth opportunities. Agency & Budget Management: Lead relationships with external creative, PR, and media agencies. Manage the global branding budget, ensuring maximum ROI and efficient allocation of resources.

Team Leadership: Build, mentor, and lead a high-performing global brand team, fostering a culture of creativity, strategic thinking, and continuous improvement.

Qualifications Experience: 12+ years of progressive experience in brand management, marketing, or advertising, with at least 5 years in a senior global or multi-regional leadership role.

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or Master’s degree is highly preferred.

Strategic Vision: Proven track record of building and scaling global brands, with a deep understanding of how to balance global consistency with local relevance.

Creative Excellence: Robust eye for design, storytelling, and high-impact creative execution. Data-Driven: Ability to translate complex market data and consumer insights into actionable brand strategies.

Communication: Exceptional communication and presentation skills, with the executive presence to influence C-level stakeholders and external partners.

Global Mindset: Deep cultural intelligence and experience managing teams or campaigns across North America, EMEA, and APAC regions.

📌 Global Branding Officer (Updated) (Pune)
🏢 Diacto Labs
📍 Pune