- Track metrics such as CTR, CPC, Conversion Rate, CPM, and overall campaign effectiveness.
- Conduct keyword research, audience targeting, retargeting, and bidding strategy execution.
- Prepare performance reports, dashboards, and presentations for internal stakeholders.
- Coordinate with creative/content teams for ad copies, creatives, and landing page alignment.
- Identify trends, opportunities, and scaling strategies for campaign growth.
- Run A/B tests across creatives, audiences, and campaign objectives.
- Plan, launch, and manage paid campaigns across Google Ads and Meta Ads platforms.
- Handle monthly ad spends ranging from ₹3 Lakhs to ₹5 Lakhs across multiple accounts/campaigns.
- Maintain proper campaign structuring, naming conventions, and account hygiene.
About Company: We're a digital marketing company that works with e-commerce companies, education, EdTech companies, and other industries.
📌 Executive- Paid Media in Mumbai (India)
🏢 P.Labs Ventures
📍 India
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