Event Sales Manager – Social Events | Veloria Grand | Bengaluru
Families don’t book a hall. They book a memory. You sell the memory.
Every day, families across Bengaluru send enquiries to us for birthdays, naming ceremonies, engagements, anniversaries, baby showers, housewarmings, religious functions and family get-togethers. They come in through Google, Meta, WhatsApp and walk-ins. We need a closer who turns those enquiries into site visits, site visits into bookings, and hall-only bookings into complete celebrations.
Veloria Grand runs 30+ banquet and event venues across the city: Whitefield, Marathahalli, HSR Layout, Koramangala, Indiranagar, Hebbal, Yelahanka, Electronic City, JP Nagar, Jayanagar and more. We deliver everything end to end: venue, food, décor, entertainment and execution. Veloria Grand is part of PropertyPlush Group.
What you’ll sell
- Children’s milestones: birthdays, naming ceremonies, cradle ceremonies and first-year celebrations
- Couples: engagements, anniversaries and baby showers
- Family occasions: housewarmings, family reunions, religious and cultural functions
- Social parties: retirement parties, get-togethers and private celebrations
- Range: intimate gatherings of 50 guests up to large functions of 500+
What you’ll own
- A revenue number. You own a monthly social-events bookings target across the venue network, and you’re measured on revenue collected.
- Speed. Every enquiry gets a response within minutes. Families book whoever calls first and gives them confidence.
- Lead to site visit. You qualify every enquiry by date, guest count, area and budget, and you get reliable families to a venue fast.
- Site visit to booking. You run site visits that close. You walk the family through their event, build the package, handle the “let me discuss at home” objection, and collect the advance.
- Package value. You convert hall-only enquiries into full celebrations covering food, theme décor, cake, photography, entertainment and return gifts.
- Weekday and off-peak demand. You fill Saturdays, weekday evenings and slower months, not just Sundays.
- The sales team.
You coach and manage the inside sales executives and venue sales staff, including call quality, follow-up discipline and daily targets.
- Referrals and repeat business. Every happy family is the next booking. You build a referral engine from past clients.
- CRM discipline. You log every lead, call, visit and proposal in our CRM the same day. You review the funnel weekly with the founder.
- Handover. You hand over cleanly to operations, so what you promised the family is exactly what gets delivered.
How you’ll be measured
- Response time: Every enquiry contacted within [5] minutes during working hours
- Lead to site visit: [X]%
- Site visit to booking: [X]%
- Average booking value: ₹[X], and rising
- Full-package share: [X]% of bookings
- Referral bookings: [X] per month
- Monthly revenue collected: ₹[X]
First 90 days
- Day 30: You know every venue, package and price.
You’ve audited the funnel and fixed follow-up gaps.
- Day 60: Your conversion rates are measurably above baseline, and the team runs on a daily sales rhythm.
- Day 90: You’re consistently hitting the monthly target, and full-package share and Saturday and weekday bookings are up.
What you’ll earn
- Fixed: ₹ Based on proven track record
- Incentive: 2-5% of collected booking revenue, paid monthly, uncapped
- Year-one earning potential: ₹ 6-12 LPA+ for a seller who hits target
- Growth: A clear path to Head of Sales as the venue network scales
Why top performers move here
- More inventory. At a single banquet hall, you lose the family when the date, area or size doesn’t fit. With 30+ venues, you almost always have the answer.
- Daily leads. Paid campaigns bring in enquiries every day. You spend your time closing, not cold-calling.
- Volume pays.
Social events book fast and often, so a strong closer earns well every single month.
- Fast decisions. Pricing and package approvals happen in hours, not weeks.
You’re the right fit if you have
- 4–8 years in banquet, event venue, hotel social events, or celebration and party planning sales, with direct responsibility for closing bookings.
- Numbers you can prove: conversion rates, revenue closed, and incentive payouts.
- A natural way with families. You build trust in one call and close in one visit.
- A track record of upselling: you know how to move a family from hall-only to a full celebration package.
- Experience leading or coaching a small sales team (preferred).
- Command of event commercials: per-plate pricing, décor and add-on costing, and margins.
- Fluent Kannada and English. Hindi, Telugu or Tamil is a strong plus.
- Comfort with event-industry hours. Weekends are peak days, and you’ll get a weekday off.
- Your own vehicle, for site visits across venues.
This role is not for you if
You see sales as answering enquiries rather than closing them, you’ve never carried a revenue target, or you can’t share your past numbers.
Our hiring process (completed within 10–14 days)
1. Application review: We check your numbers, not just your CV.
2. 30-minute call with the founder: We talk about your track record and your best closes.
3. Live role-play: You handle a real birthday or engagement enquiry call, then run a mock site visit with family objections.
4. Funnel plan: You present how you’d lift enquiry-to-booking conversion and package value in 90 days. We check references, then make an offer.
How to apply
Apply on LinkedIn, or email
[email protected] with the subject line “Event Sales Manager, Social Events – [Your Name]”. Include:
1. Your CV
2. Your target versus achievement for the last 2 years
3. Your enquiry-to-booking conversion rate in your current or last role
4. The best social event you’ve sold: occasion, guest count, value, and how you closed it
- We don’t shortlist applications without numbers.
📌 Event Sales Manager – Social Events | Veloria Grand (Bengaluru)
🏢 The Veloria Grand
📍 Bengaluru