Company Description Twirl Around World is a modern fashion brand focused on functional, body-friendly designs that simplify daily wear. Founded in Jaipur, Rajasthan, the company creates clothing with built-in support to reduce the need for extra layers. Its signature collections include everyday tops and dresses with integrated support, padded loungewear and nightwear sets, and contemporary resortwear and swimwear for effortless vacation styling.

The brand emphasizes comfort, confidence, and convenience, offering designs that are stylish and practical for everyday life.

Twirl Around

World is headquartered in Jaipur, Rajasthan, India, and showcases its collections at twirlaroundworld.com.

Role Description: Twirl Around World is looking for an experienced, analytical, and multidimensional Digital Marketing Specialist to lead our digital marketing operations, drive e-commerce sales, and build scalable growth strategies for our D2C fashion business.

We’re looking for someone who can go beyond running ads - someone who understands the relationship between fashion trends, customer behaviour, product demand, advertising performance, and business profitability.

What You’ll Do

1. Performance Marketing & Paid Advertising

- Plan, execute, and optimise performance marketing campaigns across Meta Ads and Google Ads.
- Drive website traffic, customer acquisition, conversions, and e-commerce sales.
- Develop campaign strategies around product categories, seasonal trends, customer segments, and purchase intent.
- Continuously monitor and improve ROAS, CAC, conversion rates, and overall campaign profitability.

2. Digital Marketing Strategy & Planning

- Build and execute an integrated digital marketing strategy aligned with business goals.
- Develop campaign calendars, promotional plans, retargeting strategies, and customer acquisition initiatives.




- Analyse campaign performance and make data-driven decisions on budgets, creatives, audiences, and targeting.
- Identify growth opportunities across paid media, organic channels, and customer retention.

3. Fashion & E-commerce Understanding

- Understand fashion trends, customer preferences, buying behaviour, and product-market demand.
- Identify promising products and categories based on campaign insights, audience interest, and sales data.
- Work closely with the business team on product positioning, promotional offers, and campaign-led product selection.
- Collaborate on creative direction, product messaging, and ad concepts that convert attention into sales.

4. End-to-End Digital Marketing Operations

- Take ownership of day-to-day digital marketing activities, campaign execution, reporting, and optimisation.
- Coordinate with creative, content, website, and external marketing partners as required.
- Track key business metrics and present actionable performance reports.
- Build repeatable processes to improve marketing efficiency and scalability.

5. Team Building & Future Leadership

- Establish the initial digital marketing function and its operating processes.
- Train and guide team members as the business grows.
- Recommend tools, workflows, and resources to strengthen marketing execution.
- Take increasing ownership of marketing strategy and team leadership as the organisation expands.

What We’re Looking For

- Proven experience in digital marketing, performance marketing,



or e-commerce growth.
- Hands-on expertise in Meta Ads Manager and Google Ads.
- Strong understanding of D2C business models, fashion retail, and e-commerce sales funnels.
- Experience managing advertising budgets and optimising campaigns based on ROI and profitability.
- Ability to interpret data, identify trends, and translate insights into actionable strategies.
- Understanding of landing pages, conversion optimisation, retargeting, and customer acquisition.
- Strong ownership mindset, problem-solving ability, and willingness to work across multiple marketing functions.
- Ability to work independently in a growing business environment.

Who Will Thrive in This Role? We’re looking for a proactive, commercially minded professional who combines analytical thinking with creative execution.

You should be comfortable planning campaigns, managing ad accounts, analysing numbers, understanding customer demand, and recommending what the business should do next.

This is our first dedicated digital marketing hire, so ownership, initiative, adaptability, and business thinking matter as much as technical expertise.

Growth Opportunity

This role offers the chance to build the digital marketing function from the ground up, work directly with business leadership, and grow into a Marketing Manager or Head of Digital Marketing position as the business scales, subject to performance and organisational requirements.

Interested candidates can apply through LinkedIn or share their resume along with examples of campaigns managed, advertising budgets handled, and measurable results achieved at our email - [email protected]

#Hiring #DigitalMarketing #PerformanceMarketing #MetaAds #GoogleAds #Ecommerce #D2C #FashionRetail #JaipurJobs #TwirlAroundWorld

📌 Digital Marketing Specialist (Jaipur)
🏢 Twirl Around World
📍 Jaipur