: Digital Marketing Manager

Department: Digital Marketing

Experience: 2– 5 Years

Location: Hyderabad

Employment Type: Full-Time | Work From Office

Job Overview

We are looking for an experienced and results-driven Digital Marketing Specialist who can lead the digital marketing team, develop brand growth strategies, manage advertising campaigns across multiple platforms and use CRM tools and AI-powered models to improve marketing performance.

The ideal candidate should have strong leadership, communication and analytical skills, along with hands-on experience in paid advertising, lead generation, brand positioning, team management and marketing automation.

Key Responsibilities

- Team Management & Leadership
- Lead, manage and coordinate the digital marketing team, including social media managers, content writers, graphic designers, video editors and performance marketers.
- Assign tasks, set priorities, monitor productivity and ensure timely project delivery.
- Conduct regular team meetings, review performance and provide guidance to team members.
- Coordinate with management, clients and other departments to achieve marketing objectives.
- Build a collaborative, accountable and performance-driven team.
- Paid Advertising & Campaign Management
- Plan, launch, manage and optimize advertising campaigns across multiple platforms and formats.
- Manage Meta Ads (Facebook and Instagram), Google Ads, YouTube Ads, LinkedIn Ads and other relevant advertising platforms.
- Handle different campaign formats, including image ads, video ads, Reels ads, carousel ads, lead generation ads, search ads, display ads, remarketing and conversion-focused campaigns.
- Develop campaign strategies for brand awareness, audience engagement, lead generation, website traffic and sales.
- Manage advertising budgets, audience targeting, A/B testing, bidding strategies and conversion tracking.
- Monitor campaign performance and optimize campaigns to improve ROI, ROAS, CPL and conversion rates.
- Prepare regular advertising performance reports and recommend improvements.
- Brand Strategy & Business Growth
- Develop and execute digital marketing strategies aligned with business goals.
- Build solid brand positioning, brand awareness and a consistent brand identity across digital platforms.
- Identify target audiences, customer needs, market opportunities and competitor strategies.
- Develop strategies to increase brand reach, engagement, qualified leads and customer acquisition.
- Plan integrated campaigns across social media, paid advertising, websites, email and other digital channels.
- Identify opportunities to improve customer retention,



lead quality and overall marketing performance.
- CRM Tools & Marketing Automation
- Work with CRM platforms such as HubSpot, Zoho CRM, Salesforce or similar tools.
- Manage lead capture, lead assignment, follow-ups, lead nurturing and pipeline tracking.
- Integrate advertising campaigns with CRM systems to track leads from acquisition to conversion.
- Set up or coordinate automated email, WhatsApp and other customer communication workflows where appropriate.
- Analyze lead quality, sales funnel performance and campaign-to-revenue results.
- Collaborate with the sales team to improve lead response time and conversion rates.
- AI Tools & AI Model Integration
- Use AI tools and models to improve marketing productivity, content creation, campaign planning and data analysis.
- Have practical experience with tools such as ChatGPT, Gemini, Claude and AI-powered marketing platforms.
- Use AI for audience research, content ideation, ad copy variations, campaign insights and reporting.
- Explore AI-powered automation for repetitive marketing tasks, lead management and customer communication.
- Understand how to evaluate AI-generated outputs and ensure accuracy, brand consistency and quality.
- Identify opportunities to integrate AI tools into existing marketing workflows.
- Social Media & Content Strategy
- Oversee social media strategy and content planning across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Guide content writers, designers and video editors to create engaging, brand-aligned marketing assets.
- Develop monthly content calendars, campaign themes, promotional strategies and brand communication guidelines.
- Ensure consistency in messaging, visual identity, tone of voice and campaign objectives.
- Monitor social media performance and use insights to improve content strategy.
- Analytics, Reporting & Performance
- Track KPIs such as leads, conversions, cost per lead, customer acquisition cost, ROI, ROAS, engagement and website traffic.
- Use tools such as Google Analytics 4, Google Search Console, advertising dashboards and CRM reports.
- Prepare weekly and monthly performance reports for management.
- Analyze campaign data and recommend actionable improvements.




- Set measurable marketing goals and ensure the team works toward achieving them.

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications or a related field.
- 4–6 years of experience in digital marketing, including hands-on paid advertising and team management.
- Proven experience managing digital marketing teams and delivering measurable business results.
- Strong practical knowledge of Meta Ads, Google Ads and other relevant advertising platforms.
- Experience managing multiple advertising formats, campaign objectives and budgets.
- Working knowledge of CRM tools, lead management and marketing automation.
- Practical experience using AI tools and AI-powered marketing workflows.
- Strong understanding of brand strategy, positioning, customer acquisition and business growth.
- Knowledge of SEO, social media marketing, content strategy and website analytics.
- Excellent communication, presentation, negotiation and interpersonal skills.
- Strong analytical thinking, problem-solving, planning and decision-making abilities.
- Ability to manage multiple projects, guide team members and meet deadlines.

Required Skills

- Experience with HubSpot, Zoho CRM, Salesforce or similar platforms.
- Knowledge of Google Tag Manager, conversion tracking, pixels and analytics integrations.
- Experience with email marketing, WhatsApp automation and lead nurturing.
- Understanding of landing page optimization and conversion rate optimization.
- Experience working with healthcare, technology, e-commerce or service-based brands is an advantage.

Key Performance Indicators (KPIs)

The Digital Marketing Manager will be evaluated based on:

- Overall brand growth and digital visibility.
- Quality and volume of leads generated.
- Advertising performance, ROI and ROAS.
- Cost per lead and conversion rates.
- Team productivity and timely project delivery.
- CRM adoption, lead tracking and follow-up efficiency.
- Marketing automation and AI implementation.
- Campaign execution, reporting accuracy and achievement of business targets.

We are looking for a strategic thinker, hands-on advertising expert and confident team leader who can manage people, communicate effectively with clients and management, take ownership of marketing performance and turn business objectives into measurable growth.
- The candidate should be comfortable balancing strategic planning with practical execution, guiding the team while personally understanding campaign setup, optimization, CRM workflows and AI-powered marketing tools.

📌 Digital Marketing Specialist (Hyderabad)
🏢 Auraxis Media
📍 Hyderabad