17 Oct
|
Global Nomads
|
Noida
17 Oct
Global Nomads
Noida
Company Description Global Nomads is a professionally managed education consulting company with its corporate office in Pitampura, Delhi. The organization represents more than 150 world-class universities and colleges across Australia, Canada, Europe, the UK, New Zealand, the Asia Pacific region, and the USA. It provides guidance to learners seeking international education opportunities and supports them through the application and admission process.
Team members collaborate with global institutions and prospective students, contributing to the growth of international education pathways. The work environment emphasizes professionalism, cross-cultural interaction, and long-term partnerships with academic institutions.
Role Description This is a full-time, in office Digital Marketing Manager role based in Noida.
The Digital Marketing
Manager will plan and execute digital marketing campaigns across channels such as social media, search, and email to promote partner universities and student services. The role includes managing social media accounts, creating and optimizing content, and overseeing paid and organic lead generation initiatives. The individual will monitor and analyze web analytics and campaign performance to improve reach, engagement, and conversion rates.
Daily responsibilities also involve collaborating with counseling and sales teams to align marketing strategies with admission targets, managing marketing budgets, and staying current with digital marketing trends relevant to international education.
Qualifications
- Demonstrated expertise in Digital Marketing and Marketing to design and manage integrated campaigns.
- Strong skills in Social Media Marketing for brand building, audience engagement, and community management.
- Experience with Lead Generation strategies and tools to drive qualified inquiries and applications.
- Proficiency in Web Analytics (e.g., Google Analytics or similar platforms) to track, interpret, and optimize campaign performance.
- Ability to create explicit, compelling digital content and copy tailored to prospective students and stakeholders.
- Solid understanding of SEO/SEM, email marketing, and marketing automation platforms is beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
- Solid analytical, organizational, and project management skills, with the ability to work collaboratively with cross-functional teams.
- Prior experience in education consulting or international education marketing is preferred.
📌 Digital Marketing Manager (Noida)
🏢 Global Nomads
📍 Noida