Job Summary

We are looking for an experienced and results-driven Digital Marketing Manager to manage and execute the company's digital marketing activities, with a primary focus on Social Media Marketing, Search Engine Optimization (SEO), and Paid Advertising.

The ideal candidate should have hands-on experience in managing social media platforms, improving website visibility, executing performance marketing campaigns, and analyzing digital marketing performance. The candidate will be responsible for strengthening the company's online presence, generating relevant leads, improving audience engagement, and supporting overall business growth.

Key Responsibilities

- Social Media Marketing

- Develop and implement social media strategies across LinkedIn, Facebook, Instagram, YouTube, and other relevant platforms.
- Plan and manage content calendars, social media posts, promotional campaigns, and brand communication.
- Coordinate with designers and content creators to develop engaging and relevant digital content.
- Monitor audience engagement, brand visibility, reach, and social media performance.
- Identify industry trends and opportunities to improve the company's digital presence.

- Search Engine Optimization (SEO)

- Implement on-page, off-page, and technical SEO strategies to improve website rankings and organic visibility.
- Conduct keyword research, competitor analysis, backlink analysis, and website audits.
- Optimize website content, landing pages, meta tags, headings, and internal linking.
- Improve organic traffic, keyword rankings, website performance, and search engine visibility.
- Monitor SEO performance using Google Analytics 4, Google Search Console, and other SEO tools.





- Paid Advertising & Performance Marketing

- Plan, execute, and optimize paid advertising campaigns using Google Ads and Meta Ads.
- Manage advertising budgets, audience targeting, bidding strategies, and campaign performance.
- Monitor key metrics such as CTR, CPC, CPL, conversions, and ROI.
- Conduct A/B testing to improve campaign effectiveness and lead quality.
- Track conversions and identify opportunities to improve campaign performance and cost efficiency.

- Performance Tracking & Reporting

- Track and analyze social media, SEO, website traffic, and paid advertising performance.
- Prepare regular reports covering keyword rankings, organic traffic, engagement, conversions, and campaign results.
- Analyze marketing data to identify improvement areas and implement data-driven strategies.
- Monitor campaign budgets and performance against defined marketing objectives.
- Stay updated with the latest digital marketing tools, industry trends, and best practices.

Qualifications & Experience

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 5–8 years of relevant experience in digital marketing.
- Proven hands-on experience in social media marketing, SEO, and paid advertising.
- Practical experience managing Google Ads and Meta Ads campaigns.
- Experience in website optimization, keyword research, and search engine ranking strategies.
- Familiarity with Google Analytics 4, Google Search Console, and other digital marketing tools.
- Ability to analyze campaign performance and develop strategies based on data.
- Robust communication, coordination, planning, and campaign management skills.

📌 Digital Marketing Manager (Sonipat)
🏢 DU Squad
📍 Sonipat