About Inscape Up-to-date & AerthomWe are looking for a proactive, analytical, and results-driven Marketing Executive to manage the execution and performance of marketing activities for Aerthom. The role will focus on digital marketing, lead generation, campaign planning, market research, customer acquisition, website performance, and sales coordination. The candidate will work closely with the Creative Head, Graphic Designer, Video Editor, and Sales Team to translate marketing objectives into effective campaigns and measurable business results.

The Creative

Head and creative team will lead creative direction and content production.

The Marketing

Executive will be responsible for identifying marketing opportunities, planning campaigns, briefing the creative team, distributing content, managing campaigns, generating leads, and measuring performance. The objective is to ensure that marketing activities contribute directly to brand awareness, customer acquisition, qualified inquiries, and business growth. Aerthom is Inscape Modern's original furniture brand, bringing together years of restoration expertise and a forward-looking approach to furniture design.

Key Roles and Responsibilities

Digital Marketing and Campaign Management

- Plan and execute digital marketing campaigns across Google, Instagram, Facebook, LinkedIn, and other relevant platforms.
- Manage and optimize paid advertising campaigns to improve reach, lead generation, and conversion rates.
- Monitor campaign budgets, cost per lead, website traffic, and overall performance.




- Identify target audiences and suitable digital channels to promote Aerthom's products.
- Coordinate campaign requirements and timelines with the Creative Head and creative team.

Lead Generation and Business Development

- Generate qualified leads from architects, interior designers, corporate offices, procurement teams, dealers, and potential customers.
- Identify new business opportunities and develop prospect databases.
- Execute B2B outreach campaigns through LinkedIn, email, and other relevant channels.
- Track inquiries, qualify leads, and coordinate with the Sales Team for timely follow-ups.

Monitor lead sources and support efforts to convert marketing inquiries into business opportunities.

Website Management and SEO

- Coordinate website updates, product information, landing pages, and marketing content.
- Support SEO activities, including keyword research, on-page optimization, and organic traffic improvement.
- Monitor website performance and identify opportunities to increase inquiries and conversions.
- Ensure marketing campaigns and website content are aligned with Aerthom's brand positioning.

Market Research and Competitor Analysis

- Research trends in premium furniture, ergonomic seating, office interiors,



and workplace solutions.
- Analyze competitor products, pricing, positioning, and marketing strategies.
- Identify potential customer segments, industry opportunities, and relevant partnerships.
- Share market insights and recommendations to improve marketing campaigns and customer acquisition.

Analytics and Reporting

- Track key marketing metrics, including leads generated, cost per lead, website traffic, campaign performance, and conversion rates.
- Prepare weekly and monthly marketing reports.
- Maintain records of marketing activities, campaign expenditure, and lead status.
- Use tools such as Google Analytics, Google Ads, Meta Ads Manager, spreadsheets, and CRM platforms as applicable.
- Recommend improvements based on campaign results and customer feedback.

Required Qualifications and Skills

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
- 1–3 years of experience in digital marketing, performance marketing, lead generation, or marketing operations.
- Working knowledge of Google Ads, Meta Ads, SEO, and social media platforms.
- Familiarity with Google Analytics, Excel or Google Sheets, and CRM tools.
- Good written and verbal communication skills.
- Strong analytical, organizational, and problem-solving abilities.
- Ability to manage multiple activities, coordinate with different teams, and meet deadlines.

Experience in furniture, interior design, architecture, premium products, or B2B marketing will be an added advantage.

📌 Digital Marketing Executive (Hyderabad)
🏢 Inscape Modern Private
📍 Hyderabad