Key Responsibilities

- Develop and execute comprehensive performance marketing strategies aligned with business goals.
- Plan, launch, manage, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other relevant platforms.
- Manage campaigns for lead generation, website traffic, conversions, customer acquisition, and revenue growth.
- Conduct keyword research, audience targeting, competitor analysis, and market research.
- Monitor and optimize key performance metrics such as CPL, CPA, CAC, CTR, CPC, ROAS, conversion rate, and ROI.
- Create and manage different campaign types, including Search, Display, Video, and Remarketing, Lead Generation, and Conversion campaigns.
- Develop strategies for retargeting and remarketing to improve conversion rates.
- Work closely with the creative and content teams to develop high-performing ad copies, creatives, landing pages, and promotional campaigns.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
- Track campaign performance using Google Analytics/GA4, Google Tag Manager, Meta Business Suite, and other analytics tools.
- Prepare regular performance reports and provide actionable insights to improve campaign ROI.
- Analyze customer behavior, campaign data, and conversion funnels to identify growth opportunities.
- Manage and optimize marketing budgets to achieve maximum ROI.
- Monitor industry trends, competitor campaigns, and changes in digital advertising platforms.
- Coordinate with sales teams to improve lead quality, lead conversion,



and customer acquisition.
- Develop and implement strategies for scaling successful campaigns while maintaining target acquisition costs.
- Ensure proper tracking of pixels, events, conversions, UTM parameters, and campaign attribution.

Required Skills

- 2+ years of hands-on experience in Performance Marketing / Digital Marketing.
- Strong expertise in Google Ads and Meta Ads.
- Experience with LinkedIn Ads, YouTube Ads, and other paid media platforms.
- Strong understanding of lead generation and conversion campaigns.
- Good knowledge of GA4, Google Tag Manager, and conversion tracking.
- Solid analytical and data-driven decision-making skills.
- Experience in budget planning, campaign optimization, and ROI management.
- Knowledge of SEO, landing page optimization, CRO, email marketing, and remarketing will be an added advantage.
- Excellent communication, presentation, and reporting skills.
- Ability to manage multiple campaigns and priorities simultaneously.

Qualification

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Relevant certifications in Google Ads, Meta Ads, Google Analytics, or other digital marketing platforms will be an advantage.

Key Performance Indicators (KPIs)

- Lead Generation and Lead Quality
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Revenue Generated
- Marketing ROI
- Campaign Scalability and Efficiency

📌 Digital Advertising Specialist (Hyderabad)
🏢 SANDBLAZE DIGITALS
📍 Hyderabad