Company Description LYFeX is a live participation platform that enables people to host and join real-time audio and video sessions across interests, skills, and ideas, turning audiences into active contributors who can interact, participate, and earn. Unlike traditional social platforms focused on passive viewing, LYFeX centers on live rooms designed for real-time conversations and meaningful engagement. Users can create and host sessions, share perspectives, build communities, and participate in ongoing discussions as they unfold.

The platform supports individuals and groups looking to start conversations, grow communities, share expertise, or connect with others who share similar interests. LYFeX is built on the belief that the most impactful conversations are not watched—they are joined.

Role Description The Chief Marketing Officer (CMO) at LYFeX is a part-time, remote role responsible for leading the overall marketing vision and strategy for the platform. In this role, the CMO will develop and refine LYFeX’s brand positioning, define target audiences, and design integrated marketing campaigns that drive user growth, engagement, and retention. Day-to-day responsibilities include overseeing market research initiatives, guiding go-to-market plans for new features, and collaborating with product and operations teams to ensure consistent messaging and user experience.

The CMO will manage marketing performance metrics, optimize digital and community-focused marketing channels,



and coordinate public relations efforts to increase brand visibility and thought leadership. This role also involves mentoring marketing team members, cultivating strategic partnerships, and continuously identifying opportunities to differentiate LYFeX in a competitive social and live engagement landscape.

Qualifications

- Ability to develop and execute comprehensive Market Planning and Marketing Management strategies that align with business goals.
- Proficiency in Market Research, including analyzing user behavior, identifying growth opportunities, and translating insights into actionable plans.
- Experience in Public Relations, brand storytelling, and media outreach to strengthen visibility and reputation.
- Background in Sales or revenue-focused collaboration, with the ability to connect marketing initiatives to user acquisition and monetization outcomes.
- Proven leadership experience in senior marketing roles, preferably within digital platforms, consumer apps, or community-driven products.
- Robust analytical skills, comfort with performance metrics and experimentation, and the ability to make data-informed decisions.
- Excellent written and verbal communication skills, with a collaborative working style suitable for remote, cross-functional teams.
- Experience building or engaging online communities, and familiarity with live audio/video or social platforms is highly beneficial.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degrees or equivalent experience are welcome.

📌 Chief Marketing Officer (India)
🏢 LYFeX
📍 India