Company Description Inly Digital – Bharat’s Money Lens is a smart financial intelligence platform that turns everyday SMS and transaction data into clear, actionable insights for users. By automatically organizing spending across categories such as bills, UPI, subscriptions, and essentials, the platform helps individuals see where their money is going. Through real-time tracking, spend analytics, and straightforward visual summaries, Inly Digital supports better financial decision-making and disciplined money habits.

The solution is designed to reduce unnecessary expenses and simplify personal finance management without manual effort, making it accessible and practical for a wide range of users.

This isn't a conventional CEO position.

We are looking for someone who wants to build, own, and scale a startup, rather than simply manage an existing business.

As CEO & Co-Founder, you will take ownership of Inly's business strategy, execution, fundraising, commercial partnerships, growth, and long-term financial performance.

You will work closely with the founding team, which brings strong technology, data engineering, and product development expertise.

Key Responsibilities1. Business Strategy & Leadership

- Define and execute Inly's business strategy, growth roadmap, and long-term vision.
- Own business performance, revenue, budgets, and profitability.
- Establish operational processes, business KPIs, and accountability frameworks.
- Build and lead high-performing teams across business functions.

2. Fundraising & Investor Relations

- Lead fundraising initiatives with angel investors, VCs, family offices, and strategic investors.
- Develop investor relationships, financial narratives, and fundraising strategies.
- Own investor presentations, negotiations, due diligence, and ongoing investor communications.

3. Growth & User Acquisition





- Develop scalable user acquisition, activation, retention, and monetisation strategies.
- Drive partnerships, organic growth, performance marketing, and distribution.
- Establish measurable CAC, LTV, engagement, and retention targets.
- Identify opportunities to strengthen Inly's market positioning.

4. Revenue & Monetisation

- Build sustainable revenue streams through subscriptions, financial partnerships, and B2B offerings.
- Develop strategic partnerships with banks, NBFCs, FinTechs, and financial institutions.
- Drive commercial negotiations, distribution partnerships, and enterprise sales.
- Own revenue targets and unit economics.

5. Operations & Execution

- Translate business strategy into measurable quarterly and annual objectives.
- Build operational discipline across teams and functions.
- Establish performance dashboards, financial controls, and reporting processes.
- Ensure compliance coordination with legal, finance, and regulatory stakeholders.

6. Product & Market Expansion

- Collaborate with technology and product teams on product-market fit.
- Translate customer feedback and market intelligence into business priorities.
- Identify recent business opportunities across consumer finance, AI, and financial data intelligence.

Who We're Looking For
- 10–18+ years of professional experience, preferably in FinTech, consumer internet, SaaS, financial services, or startup leadership.
- Previous experience as a Founder, Co-Founder, CEO, COO, Business Head, or P&L; leader.




- Demonstrated ability to build businesses, generate revenue, and execute growth strategies.
- Strong understanding of startup fundraising, investor management, and financial modelling.
- Proven commercial negotiation, partnership development, and leadership skills.
- Ability to operate in an early-stage startup with limited resources.
- Strong ownership mindset, execution discipline, and entrepreneurial judgment.
- Willingness to commit full-time and build for the long term.

Strongly Preferred

- Experience scaling a consumer-facing FinTech or technology business.
- Existing networks among investors, banks, NBFCs, or financial institutions.
- Experience taking a product from early traction to meaningful revenue.
- Previous fundraising or successful startup-building experience.

Compensation & EquityThis is an equity-only co-founder opportunity at the current stage.

- No fixed salary or guaranteed cash compensation initially.
- Meaningful ownership opportunity through a negotiated equity stake.
- Equity subject to a formal founders' agreement, vesting schedule, and performance expectations.
- Future salary may be introduced subject to funding, cash flow, business performance, and mutual agreement.
- Full-time commitment and long-term involvement are mandatory.

We are looking for a genuine business partner who is comfortable sharing both the risks and rewards of entrepreneurship.

Why Join Inly?

- Become a co-founder with meaningful equity ownership.
- Build an AI-powered FinTech platform targeting India's rapidly evolving digital finance ecosystem.
- Work alongside an experienced technology and product founding team.
- Take ownership of business strategy, fundraising, growth, and monetisation.
- Help shape the direction of a business from its early stages.

📌 Chief Executive Officer & Co-founder (India)
🏢 Inly Digital
📍 India