Job Title Branding & Marketing Lead

Reporting to Director – Global

Unit EmpowerEdu

Location Delhi NCR

About Empower Edu

Established in July 2024, EmpowerEdu was founded with the purpose of making world-class higher education more accessible to students. Led by an experienced leadership team with strong academic and industry expertise, the organisation is committed to building high-quality progression routes into international higher education. Guided by our core values of teamwork, integrity, commitment and leadership,

EmpowerEdu aspires to be a trusted delivery partner for universities worldwide. Through these partnerships, we aim to prepare globally competent graduates and foster sustainable collaborations that deliver long-term educational impact.

The role The Branding & Marketing Lead will lead EmpowerEdu’s brand, marketing and communications strategy, with a strong focus on brand visibility, student engagement and recruitment for the

Certificate Programmes.The role will oversee brand positioning, integrated campaigns, digital marketing, content, social media, events, PR, media relations, lead generation and marketing analytics. The role will work closely with Business Development, Admissions, Academic and leadership teams to convert marketing activity into qualified enquiries, applications and enrolments.This is a strategic and hands-on leadership role requiring strong creativity, commercial understanding and execution capability.

Key Responsibilities

1. Brand & Marketing Strategy

- Develop and strengthen EmpowerEdu’s brand positioning and market identity.
- Define messaging and value propositions for students, parents, schools and stakeholders.
- Develop and implement annual and campaign-based marketing plans aligned with admissions targets.
- Maintain consistent brand identity, messaging and tone across channels.
- Identify opportunities to strengthen brand visibility and credibility.

2. Student Recruitment & Lead Generation

- Develop campaigns to generate qualified student enquiries and enrolments.
- Manage the marketing funnel from awareness to enquiry, application and enrolment.
- Develop lead-generation campaigns, landing pages, CTAs and re-engagement initiatives.
- Work with Admissions and Business Development to improve lead quality and conversion.
- Track lead sources, attribution and campaign ROI.

3. Digital, Social Media & Content

- Lead digital and performance marketing across relevant platforms including Google, Meta, YouTube and LinkedIn.
- Manage paid campaigns, targeting, retargeting, A/B testing and optimisation.
- Lead social media strategy and audience engagement.
- Oversee content including videos, reels, advertisements, brochures, presentations, email, WhatsApp,

newsletters, testimonials and thought leadership.




- Ensure content is engaging, accurate and aligned with EmpowerEdu’s positioning.

4. Events & Stakeholder Engagement

- Develop and manage EmpowerEdu’s events strategy.
- Plan and execute student and parent sessions, school events, PTMs, webinars, open days, education fairs, conferences, Principal/leadership events and partner events.
- Manage event planning, branding, speakers, vendors, registrations, logistics and post-event engagement.
- Ensure events generate measurable brand visibility, school engagement and qualified student leads.

5. PR & Media Relations

- Develop and execute EmpowerEdu’s PR and media strategy.
- Build relationships with education, business and mainstream media.
- Generate opportunities for interviews, features, expert commentary, opinion pieces and thought leadership.
- Develop press releases, media briefs and institutional announcements.
- Drive media coverage around programmes, partnerships, events, achievements and organisational milestones.
- Monitor PR impact and support reputation management.

6. School & Institutional Marketing

- Support Business Development with marketing for partner schools.
- Develop school-specific and co-branded campaigns.
- Support counselling sessions, PTMs, student presentations, parent sessions and school events.
- Develop digital and physical collateral for schools.
- Track school-level marketing performance and lead generation.

7. Website, CRM & Lead Nurturing

- Optimise the EmpowerEdu website and programme landing pages for engagement and conversion.
- Develop email, WhatsApp, SMS and digital lead-nurturing journeys.
- Segment and re-engage leads based on source, interest and admissions stage.
- Work with Admissions to improve marketing-to-enrolment conversion.

8. Market Intelligence & Analytics

- Monitor competitors, market trends, student/parent behaviour and emerging marketing channels.
- Establish marketing dashboards and track reach, engagement, leads, CPL, qualified leads,

applications, enrolments, event performance, PR coverage and ROI.
- Use data to optimise campaigns, budgets and channel performance.
- Conduct post-campaign and post-event reviews.

9. Agency, Vendor & Budget Management

- Manage creative, digital, PR, media and event agencies/vendors.
- Develop briefs, KPIs, timelines and deliverables.
- Manage marketing budgets and ensure cost-effective execution.




- Negotiate with agencies, media partners and vendors where required.
- Cross-Functional Collaboration & Brand Governance
- Work closely with Business Development, Admissions, Academic, Student Services and leadership teams.
- Ensure all student-facing information and marketing claims are accurate and approved.
- Maintain brand consistency and compliance with organisational and data-protection requirements.
- Build a scalable marketing model across programmes, schools, markets and future intakes.

PERSON SPECIFICATIONS

TRAINING AND EDUCATIONS

Essential

- Bachelor’s degree in Marketing, Communications, Business, Media, PR or a related discipline.

Desirable

- Postgraduate qualification or professional certification in Marketing, Digital Marketing,

Communications, PR, Brand Management or Analytics.

EXPERIENCE

Essential

- Significant experience in branding, marketing, communications or digital marketing.
- Proven experience in integrated campaigns, lead generation and performance marketing.
- Experience in events, PR/media relations, content and social media.
- Experience managing agencies, vendors and marketing budgets.
- Strong track record of using data to improve marketing and acquisition outcomes.

Desirable

- Experience in higher education, K-12, international education, study abroad, student recruitment or marketing to students and parents.

SKILLS AND KNOWELDGE

Essential

- Strong brand and integrated marketing expertise.
- Digital and performance marketing knowledge.
- Excellent content and copywriting skills.
- Strong PR, media and event-management capability.
- Analytical, data-driven and commercially focused.
- Strong stakeholder and project-management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Creative, innovative and execution-oriented.
- Strong communication, leadership and relationship-building skills.
- High integrity and accountability.

BEHAVOURAL SKILLS

Essential

- Strategic, creative and results-oriented mindset.
- Strong brand ownership, accountability and commercial awareness.
- Student-, parent- and school-centric approach.
- Excellent communication, influencing and stakeholder-management skills.
- Strong collaboration and leadership capabilities.
- Adaptable and resilient in a rapid-paced, evolving environment.
- Data-driven approach with a focus on continuous improvement.
- Strong attention to detail and execution focus.
- High ethical standards and integrity in all communications.
- A role model for EmpowerEdu’s core values of teamwork, integrity, commitment and leadership.

COMPENSATION

- Salary: Negotiable, as per sector standards and commensurate with qualifications and experience.

📌 Branding & Marketing Lead (New Delhi)
🏢 EmpowerEDU
📍 New Delhi