Brand & Creative Lead — KaanchLocation: Kolkata

Reports to: Founder

Compensation: Based on experience and scope of engagement

About KaanchKaanch is a growing glassware and tableware brand bringing personality to everyday living and hosting. From statement glasses to our new plates and bowls collection, Once Upon a Table, we create pieces that make setting the table feel special.

We’re looking for a Brand & Creative Lead to help build the world of Kaanch a distinctive, desirable brand that customers connect with and keep coming back to.

The roleYou will work closely with the founder to shape how Kaanch looks, sounds and shows up across every customer touchpoint.

This is a hands-on role combining brand strategy, creative direction and execution. You should be comfortable developing a campaign concept, briefing a photographer, reviewing website copy and taking a launch through to completion.

What you’ll own

- Brand strategy: Define our positioning, customer, personality and key messages, translating them into practical guidelines.
- Creative direction: Establish a consistent visual language across photography, video, social media, the website and packaging.
- Campaigns and launches: Develop compelling concepts for collections, festive campaigns, gifting and everyday storytelling.
- Content planning: Build and manage a content calendar that balances brand storytelling, product discovery and sales.
- Shoot direction: Create mood boards and briefs; coordinate photographers, stylists and creators; oversee final outputs.
- Creator partnerships: Identify relevant voices,



develop thoughtful briefs and ensure collaborations reflect Kaanch’s identity.
- Website and customer experience: Improve product storytelling and presentation, and collaborate with operations and support to carry the brand promise through the customer journey.
- Creative performance: Work with the performance marketing team to develop and improve ad creatives while maintaining brand consistency.
- Project ownership: Manage timelines, collaborators and agreed budgets, keeping work moving from idea to delivery.

- Who we’re looking for

- Ideally 3–6 years of relevant experience in brand building, creative strategy or brand marketing.
- A portfolio showing work you personally helped conceive and execute.
- Solid visual judgment, writing skills and an understanding of what makes a consumer brand desirable.
- Experience with lifestyle, home, fashion, beauty, hospitality or another design-led consumer category.
- The ability to translate ideas into clear briefs and deliver within a growing brand’s budget.
- An organised, proactive working style and comfort taking ownership in a small team.
- An understanding of how creative decisions support customer interest, conversion and repeat purchase.

What success looks like in your first 90 days
- A clear, agreed brand direction and practical creative guidelines.
- A coordinated campaign and content calendar.
- At least one campaign delivered from concept through launch.
- More consistent storytelling and presentation across priority customer touchpoints.
- A reliable process for planning, producing and reviewing creative work.

📌 Brand & Creative Lead (Kolkata)
🏢 Kaanch
📍 Kolkata