Company Description Sleepwell, the flagship brand of Sheela Foam Ltd., is a leading name in comfort and sleep solutions, trusted by over 1.2 crore customers across India. For more than four decades, the brand has combined advanced sleep science with a strong focus on customer care to redefine the way the nation sleeps. Sleepwell’s portfolio includes best-selling mattresses and customized polyurethane foam products that support diverse industries such as automotive, apparel, and packaging.

With 10 modern manufacturing facilities, over 5,000 exclusive outlets, and 100 distributors nationwide, Sleepwell continues to invest in innovation and sustainable technologies like VPF for cleaner foam production. As part of the Sheela Group, an ISO 9001 certified leader in polyurethane foam, Sleepwell is committed to delivering comfort, quality, and long-term trust; more information is available at www.mysleepwell.com.

Role Description The Area Sales Manager is a full-time, on-site role based in Bihar, India, responsible for driving sales growth and market expansion for Sleepwell products within the assigned territory. This role involves managing and supporting dealers and distributors, developing and executing territory sales plans, and ensuring achievement of monthly and annual sales targets. The person will regularly visit outlets and channel partners, monitor inventory and display standards, and gather market intelligence on competitors, pricing, and consumer trends.





They will collaborate with marketing and operations teams to implement promotions, track performance, and improve customer experience. The role also includes preparing sales reports, forecasting demand, training channel partners’ teams on product knowledge, and maintaining strong, long-term relationships with key stakeholders.

Qualifications

- Demonstrated ability in territory sales management, including channel development, dealer and distributor handling, and achievement of sales targets.
- Robust skills in relationship building, negotiation, and customer service, with the ability to influence stakeholders and resolve issues effectively.
- Experience in retail or FMCG sales, durable goods, or related industries; exposure to mattress or home comfort products is an advantage.
- Proficiency in sales reporting, basic data analysis, and use of CRM or sales management tools; comfortable with MS Office (Excel, PowerPoint, Word).
- Excellent communication and interpersonal skills in English and local languages, with the ability to present ideas clearly and professionally.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is a plus.
- Ability to work independently in the field, travel extensively within Bihar, and adapt to dynamic market conditions.
- Proven record of integrity, accountability, and goal orientation, with a focus on customer satisfaction and long-term growth.

📌 Area Sales Manager (Bihar)
🏢 Sleepwell
📍 Bihar