Remote: Hybrid

Enterprise Bot is the leading provider of GenAI, Conversational AI and automation software, headquartered in Zurich, Switzerland.Our intelligent virtual assistants and automation tools help companies increase efficiency, reduce costs, and deliver exceptional customer experiences in industries such as banking, insurance, and logistics. Our mission is to become the world's leading provider of AI-powered automation software within the next five years.We work with leading companies such as SIX Group (Swiss Stock Exchange), SWICA, Generali and others to improve customer interactions and automate business processes using our state-of-the-art Conversational AI technology.Our global team comprises more than 70 highly qualified professionals from diverse backgrounds.We foster an open, progressive company culture with state-of-the-art technology and flat hierarchies. At Enterprise Bot, you'll experience a unique blend of passion, ambition, challenge, and fun.TasksEnterprise Bot builds agentic AI for voice, chat, email and messaging, deployed by regulated enterprises across Europe, including financial services, insurance and public-sector organisations. We are Swiss-headquartered, which shapes how we approach data sovereignty, privacy and compliance.The AI market is saturated. New tools launch constantly, and enterprise buyers are struggling to tell platforms apart from wrappers. This role exists to make sure Enterprise Bot is never evaluated as just another AI product. You will own our competitive intelligence, sharpen our positioning, take our product and platform releases to market, advise Product on what the market is telling us, and make all of it consistent in every country we sell in.This is a builder's role. There is no existing product marketing function, so you will create it.What you'll ownProduct and platform launches, end to endOwn the full launch lifecycle for products, platform releases and major features, from early planning through to post-launch performance reviewDefine launch tiering, so that a platform-level release and a minor feature receive proportionate investment and internal attentionBuild the launch narrative and the supporting asset set: positioning brief, messaging framework, demo narrative, website and campaign copy, release notes, customer communications and partner briefing materialRun cross-functional launch readiness across Product, Engineering, Sales, Pre-Sales, Customer Success, Partnerships and Support, including a clear go or no-go checkpointCoordinate with Demand Generation on launch campaigns, and with Partnerships on integrator, BPO and technology partner enablementDefine launch success metrics up front, including adoption, pipeline influenced, sales confidence and competitive win rate, then report against them and feed the findings into the next launchOwn the internal launch calendar and keep it aligned with the product release cadence, so that go-to-market readiness is never the constraint on shippingRoadmap collaboration (advisory)Product owns roadmap prioritisation. Your role is to make sure those decisions are made with clear commercial and competitive evidence in front of them.Bring structured market, competitive and buyer evidence into roadmap discussions, so that prioritisation is informed by what the market is telling us rather than by opinionMaintain a live view of competitive feature gaps and buyer requirements, particularly around omnichannel orchestration, deployment flexibility, multilingual coverage and compliance,



and share it with Product on a regular cadenceFeed win/loss findings and recurring RFP requirement patterns into the roadmap process as inputReview planned roadmap items from a market-facing perspective and flag early where a capability will be difficult to differentiate or to sellSupport roadmap communication to customers, prospects and partners, balancing transparency against commitment riskCompetitive intelligenceBuild and maintain a structured view of the competitive landscape across manufacturers, integrators and BPOs, including which players are competitors, which are partner candidates, and which are bothEstablish a formal Win/Loss Analysis programme: define the loss-cause taxonomy, run the debriefs, and turn the findings into action rather than anecdoteMine RFP responses as the primary source of competitive truth, since that is where head-to-head comparison actually happensProduce and maintain battlecards, objection-handling guides and competitive teardowns that sales can use without translationPositioning and messagingOwn the core positioning and unify it across geographies. Messaging varies by country today, and that inconsistency costs usTranslate technical differentiators into buyer-facing value: omnichannel orchestration on a single knowledge and action layer, model-agnostic architecture, on-premise and sovereign deployment options, native multilingual handling, and European compliance readinessAdapt positioning to local market realities (Spain, Switzerland, DACH and wider Europe) without fragmenting the core narrativeDefine and maintain the messaging hierarchy, proof points and reference storiesWebsite narrative and messagingYou own what the website says. Demand Generation owns the platform it says it on, and Content owns localisation into market languages.Own the messaging and narrative on product, solution and platform pages, so that the site reflects current positioning rather than the positioning of the last launchPropose the information architecture and the overall site narrative, including how the platform story is told across pages, and work with Demand Generation to implement itReview core pages against positioning on a defined cadence, and keep them current between launches rather than only at launchBrief Content on source messaging and market nuance for localisation, and review localised pages for positioning accuracyWork with Demand Generation where page messaging and conversion goals pull in different directions, and resolve it on evidenceSales enablementBuild enablement assets, including pitch decks, one-pagers, demo narratives, and ROI and cost-comparison materialSupport pricing and packaging decisions with competitive and buyer input, including how implementation and skilled services are presented in commercial proposalsSupport analyst relations, RFP content libraries and industry event messagingRun enablement sessions so that new positioning and new releases actually reach the field,



and check that they landVoice of the marketRun structured customer and prospect interviews to keep positioning grounded in what buyers actually sayFeed market and competitive signal back into product prioritisation on a regular cadenceRequirementsRequired5+ years in product marketing within B2B technology, SaaS or enterprise softwareDemonstrable experience marketing to enterprise buyers with long, multi-stakeholder sales cyclesProven ownership of product and platform launches end to end, not only the asset production within someone else’s launch planDirect working experience with Product and Engineering teams, including contributing market and competitive evidence to roadmap discussionsProven ownership of competitive analysis and positioning, not only campaign executionExperience owning product and solution page messaging on a company website, including keeping it aligned to positioning over timeStrong written English, with the ability to turn technical capability into commercial argumentExperience working with distributed sales teams across multiple countriesComfort operating with European working hours for part of the dayStrongly preferredBackground in conversational AI, CCaaS, contact centre technology, automation or adjacent categoriesExperience marketing into regulated industries such as financial services, insurance, healthcare or public sectorFamiliarity with European compliance frameworks (GDPR, DORA and sector certifications) as buying criteriaExperience with on-premise or hybrid deployment models, not SaaS onlyExperience launching platform products rather than single-channel point solutionsExposure to partner and channel go-to-marketHow we'll know you're the right fitYou can look at a crowded category and articulate why one product is structurally different, not simply better marketedYou can walk us through a launch you owned end to end, including what you would do differentlyYou have run a win/loss programme, or built one from nothingYou can influence a roadmap you do not control by bringing evidence rather than pressure, and you are equally comfortable telling Sales when the positioning is wrong.First 90 daysDays 1 to 30: Competitive landscape mapped and classified. Ten win/loss interviews completed across recent deals. Launch process and release cadence understood, with current gaps documented.Days 31 to 60: Core positioning documented and validated with the CEO and regional sales leads. First battlecards in the hands of sales. Launch framework and tiering agreed with Product.Days 61 to 90: Unified messaging framework rolled out across markets. Win/loss programme running on a repeatable cadence. First launch owned end to end under the new framework, with success metrics reported.BenefitsShape a function from the ground up – Build Enterprise Bot's first Product Marketing function and have a direct impact on product strategy, positioning and go-to-market.Work with cutting-edge AI – Help define the market narrative for an enterprise-grade agentic AI platform used by leading financial services, insurance and public sector organisations across Europe.Global exposure – Collaborate daily with Product, Engineering and commercial teams across Switzerland, Spain, Poland, the UK and other European markets.High ownership, low bureaucracy – Take ownership of launches, competitive strategy and messaging, with the autonomy to influence business decisions and work directly with senior leadership.Competitive salary and performance-based incentives – We offer a competitive compensation package aligned to experience and impact.This is a unique opportunity to build a Product Marketing function from the ground up and influence how Enterprise Bot competes and grows across Europe. If that excites you, we'd love to hear from you.

📌 Product Marketing Manager (Bengaluru)
🏢 Enterprise Bot
📍 Bengaluru