Responsibilities:
Manage and optimize Google Ads, Bing Ads, Apple Search Ads, and social media campaigns.
Conduct keyword research and create high-performing ad copies.
Develop ad copies to maximize CTR and conversions.
Analyze metrics (CTR, CPC, conversions) and generate reports.
A/B test ads and optimize landing pages.
Prepare and deliver weekly and monthly performance reports.
Ensure ROI and stay updated on PPC trends.
Preferred Experience:
Running campaigns for mobile apps.
Managing campaigns for IT software services companies.
Experience with Apple Search Ads campaigns.