Key Accountabilities :
Drive campaigns from planning to execution and beyond to meet key performance metrics
Constantly optimize marketing activities to improve return on investment
Source and implement the most effective keywords, measure keyword performance and optimize campaigns based on them.
Tweak your strategies by evaluating the Key Performance Indicators (KPIs) of all existing marketing channels to determine and make necessary adjustments to optimize marketing effectiveness.
Understand your products inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
Manage ad placements, target the relevant interests and topics and use Google s in-market audiences for search ads.
Use multi-touch attribution to track touch points across the funnel, which will help maximize Pay-Per-Click (PPC) campaign effectiveness.
Develop hypotheses and perform A/B (or multivariate) testing to recommend optimizations
Leverage customer insights to better segment, target and reach potential customers
Explore recent marketing opportunities such as social media channels, apps, ad formats, etc.
Allocate budgets and analyze and recommend modifications to ad spends
Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best
Test current channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)
Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale current customers