Role Overview

We are looking for a results-driven Performance Marketing Specialist with 3+ years of experience in planning, executing, and optimizing paid advertising campaigns to generate quality leads, improve conversions, and maximize return on advertising spend (ROAS).

The ideal candidate should have hands-on experience with Google Ads and Meta Ads, strong analytical skills, and the ability to manage campaign budgets, track performance, and implement data-driven optimization strategies. Knowledge of SEO will be considered an added advantage but is not mandatory.

Key Responsibilities

Performance Marketing (Primary Focus)

- Plan, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
- Develop and implement performance marketing strategies focused on lead generation, conversions, and customer acquisition.
- Conduct audience research, segmentation, targeting, and retargeting to improve campaign effectiveness.
- Manage advertising budgets, optimize bids, and scale campaigns based on performance and business objectives.
- Monitor key performance metrics, including CTR, CPC, CPL, conversion rates, and ROAS.
- Conduct A/B testing of ad creatives, copy, audiences, placements, and bidding strategies.
- Set up and monitor conversion tracking to ensure accurate campaign measurement and reporting.
- Analyze lead quality and campaign performance to identify opportunities for improvement.
- Coordinate with creative and content teams to develop effective ad creatives and campaign assets.
- Optimize landing pages and user journeys to improve conversion rates.
- Prepare regular campaign performance reports and provide actionable recommendations.
- Stay updated on advertising platform changes, industry trends, and performance marketing best practices.

SEO (Secondary / Optional)





- Conduct keyword research and assist with on-page SEO optimization, including meta tags, headings, content, and internal linking.
- Support off-page SEO activities, including backlink building and outreach.
- Assist with basic technical SEO audits to identify issues related to indexing, crawlability, site speed, and website performance.
- Monitor organic search performance using Google Analytics, Google Search Console, and relevant SEO tools.
- Coordinate with content and development teams to implement SEO improvements where required.

Required Skills and Qualifications

- 3+ years of hands-on experience in performance marketing and paid campaign management.
- Strong practical knowledge of Google Ads and Meta Ads.
- Experience in lead generation, audience targeting, conversion tracking, and campaign optimization.
- Understanding of advertising budgets, bidding strategies, and performance metrics.
- Proficiency in analyzing campaign data and preparing performance reports.
- Familiarity with Google Analytics and other campaign tracking tools.
- Strong analytical, communication, and coordination skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred / Optional Skills

- Knowledge of SEO, including on-page, off-page, and technical SEO.
- Familiarity with Google Search Console and keyword research tools.
- Basic understanding of website structure, HTML, and landing page optimization.
- Relevant certifications in Google Ads, Google Analytics, or Meta advertising.

Pay: ₹25,000.00 - ₹44,000.00 per month

Perks:

- Flexible schedule
- Paid time off

Application Question(s):

- What is your current CTC?

Experience:

- Performance marketing: 2 years (Required)
- Google Ads: 2 years (Required)
- Facebook Advertising: 2 years (Required)
- SEO: 1 year (Preferred)

Language:

- English (Required)

Location:

- Mohali, Punjab (Required)

Work Location: In person

📌 Performance Marketing Specialist (Sahibzada Ajit Singh Nagar)
🏢 NS Ventures
📍 Sahibzada Ajit Singh Nagar