18 Oct
|
Evolock Tech
|
Chennai
18 Oct
Evolock Tech
Chennai
Digital Marketing Trainer – Job Description
Company: Evolock
Location: Chennai, Tamil Nadu
Job Type: Full time
Salary: ₹15,000 per month + Performance Incentives
About Evolock
Evolock is a business growth and execution company supporting startups, SMEs, and growing businesses across strategy, branding, technology, funding readiness, marketing, sales, operations, automation, and scaling.
We are looking for a Digital Marketing Trainer who can train students, interns, and junior professionals in practical digital marketing skills while also supporting live marketing activities and campaigns.
Role Overview
The Digital Marketing Trainer will be responsible for delivering practical, easy-to-understand training sessions covering key areas of digital marketing. The role requires strong communication, hands-on digital marketing knowledge, and the ability to guide learners through live projects, assignments, and campaign execution.
Key Responsibilities
- Conduct classroom and practical digital marketing training sessions
- Train students/interns on social media marketing, SEO, Meta Ads, Google Ads, content marketing, lead generation, and analytics
- Prepare training materials, presentations, assignments, and assessments
- Demonstrate live campaign setup and execution
- Guide learners through practical projects and case studies
- Teach social media content planning and campaign strategy
- Train candidates on Meta Business Suite and Ads Manager
- Explain Google Ads fundamentals and campaign structure
- Teach keyword research and on-page SEO basics
- Introduce Google Analytics, Search Console, and performance tracking
- Train learners on Canva, AI tools, and marketing productivity tools
- Evaluate assignments and provide constructive feedback
- Track attendance, performance, and training progress
- Conduct tests, mock projects, and practical assessments
- Support learners in building marketing portfolios
- Stay updated with current digital marketing trends and platform changes
- Support Evolock's internal and client digital marketing activities when required
Training Topics
The trainer should be capable of teaching:
- Digital Marketing Fundamentals
- Social Media Marketing
- Instagram & Facebook Marketing
- LinkedIn Marketing
- Meta Ads
- Google Ads
- SEO
- Keyword Research
- Google Analytics / GA4
- Google Search Console
- Content Marketing
- Lead Generation
- Email Marketing Basics
- Marketing Funnels
- Landing Page Basics
- Competitor Analysis
- Marketing Analytics
- Canva
- ChatGPT & AI Tools for Marketing
- Campaign Reporting
Required Skills
- Strong understanding of digital marketing
- Good verbal and written communication skills
- Ability to explain concepts clearly to beginners
- Practical knowledge of social media platforms
- Working knowledge of Meta Ads Manager
- Basic to intermediate Google Ads knowledge
- Understanding of SEO and keyword research
- Familiarity with GA4 and Google Search Console
- Canva knowledge
- Good presentation and training skills
- Ability to manage multiple learners
- Strong interpersonal skills
- Comfortable handling practical sessions and live demonstrations
Preferred Experience
- Previous experience as a Digital Marketing Trainer, Executive, or Specialist
- Experience in teaching students, interns, or freshers
- Experience handling live campaigns
- Exposure to agency, startup, or consulting environments
- Portfolio or proof of past campaigns is preferred
Educational Qualification
Any graduate may apply. Preferred backgrounds include:
- BBA
- MBA
- B.Com
- B.Sc
- BA
- BCA
- Mass Communication
- Visual Communication
- Marketing-related courses
Practical skills and training ability will be given more importance than academic background.
Salary & Incentives
Fixed Salary: ₹15,000 per month
Incentives: Additional performance-based incentives
Incentives may be linked to:
- Training quality
- Student performance
- Batch completion
- Lead conversions
- Course enrollments
- Live project results
- Company performance targets
Ideal Candidate
We are looking for someone who is:
- Confident in front of learners
- Patient and approachable
- Strong in practical digital marketing
- Comfortable with live demonstrations
- Interested in teaching and mentoring
- Performance-oriented
- Willing to learn continuously
- Able to take ownership of training batches
Career Growth
Digital Marketing Trainer → Senior Trainer → Digital Marketing Manager / Training Manager → Head of Digital Marketing / Learning & Development
Pay: ₹10,000.00 - ₹20,000.00 per month
Work Location: Hybrid remote in Chennai, Tamil Nadu
📌 Digital Marketing Trainer (Chennai)
🏢 Evolock Tech
📍 Chennai