Company Overview:

Ajanta Soya Ltd is a leading FMCG company specializing in the production and distribution of high-quality edible oils and fats. We are committed to providing healthy, nutritious, and consumer-centric solutions. With a growing market presence, we aim to further expand our reach and establish ourselves as a household brand that consumers trust for quality and consistency.

Location: Netaji Subhash Place, Pitampura, Delhi

Job Overview:

The Marketing Manager – D2C Business will play a key role in planning, overseeing and executing direct-to-consumer (D2C) strategies for Ajanta Soya Ltd. You will be responsible for growing online & offline retail market presence, optimizing e-commerce growth, and developing cutting-edge marketing initiatives. This role involves leveraging market trends, identifying expansion opportunities, and collaborating with cross-functional teams to elevate the brand’s presence and drive overall sustainable profitable growth.

Key Responsibilities:

● D2C Strategy Development: Create and implement D2C marketing strategies to drive brand growth and increase sales across online and offline channels.

● E-commerce Management: Oversee and manage online retail platforms, ensuring seamless customer experiences and driving sales performance.

● Market Analysis & Expansion:



Analyze current market trends and customer behavior to identify new opportunities for business growth and brand expansion.

● Collaboration & Alignment: Work closely with sales, operations, and product teams to align marketing strategies with overall business goals and optimize campaign execution.

● Customer Engagement: Implement data-driven strategies to engage customers, enhance retention, and optimize loyalty programs.

● Performance Tracking: Continuously monitor and report on the effectiveness of campaigns, adjusting strategies as needed to achieve set goals.

● Target to reach 25 lakh families to purchase from us on a monthly basis

Qualifications:

● 4+ years of experience in e-commerce, direct-to-consumer (D2C) marketing, or online retail operations, ideally within the FMCG sector.

● Proven expertise in developing and executing D2C strategies and driving e-commerce growth.

● Excellent analytical and problem-solving skills with the ability to interpret data and drive actionable insights.

● Strong communication skills and experience in collaborating with cross-functional teams to execute marketing initiatives.

● A Bachelor’s degree in Marketing, Business Administration, or a related field.

Pay: Up to ₹35,000.00 per month

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Work Location: In person

📌 Marketing Manager (Delhi)
🏢 AJANTA SOYA
📍 Delhi