**About the Job:** Plan, coordinate, and ensure timely execution of marketing activations with eRetailers based on brand objectives. Analyze performance and build learnings to improve efficiency and optimize media spending across eCommerce and Quick Commerce. **Key Responsibilities:** **Planning & Strategy** + Understand marketing objectives of the various brand and category teams and plan eRetailer activations in line with these objectives. + Translate each category's larger marketing objectives into a plan to make products available and scale them up on eCommerce and Quick Commerce. + Own end-to-end planning, from launch to execution, for products on eCommerce and Quick Commerce platforms. + Drive the strategy, planning and execution of growth for the category in the eCommerce channel. **Execution & Coordination** + Work closely with agency partners, brand teams and eRetailer category teams on creative development within brand and platform guidelines and ensure deployment on platform.
+ Coordinate with the media agency and eRetailer teams to ensure timely execution of activations as per the agreed activity calendar; ensure hygiene on activity completeness and PFME management. + Partner with eRetailers and respective KAMs to plan and execute activations for NPD launches and eComm exclusive packs. **Analytics & Media Effectiveness** + Analyse data to evaluate the effectiveness of eCommerce activations; develop and document learnings by category and platform to leverage in future activations. + Drive effectiveness and efficiency of all Retail Digital Media spends. **Qualifications & Experience:** + MBA or equivalent degree in Marketing. + 4-6 years of experience in eCommerce category management or with digital marketing companies. + Solid understanding of the FMCG industry and its market dynamics. + Robust grasp of marketing fundamentals with experience of managing a P&L.; + Excellent communication and interpersonal skills.