Company: Infinite Business Development Pvt. Ltd.

Location: Kochi, Kerala

Employment Type: Full-Time

Department: Performance Marketing

Experience: 3–5 years preferred

About the CompanyInfinite Business Development is a growth-focused marketing and business development company specializing in performance marketing, lead generation, and appointment-setting solutions.

We help businesses build scalable customer acquisition systems through data-driven advertising, strategic campaign execution, and conversion-focused marketing.

As we expand our operations, we are seeking a highly competent Meta Ads Specialist to lead campaign execution and deliver measurable business outcomes across our client portfolio.

Key Responsibilities

- Develop, execute, and optimize Meta advertising strategies aligned with client acquisition objectives.
- Independently manage multiple advertising accounts, budgets, and campaign lifecycles.
- Plan and execute high-performance lead generation and conversion campaigns.
- Conduct comprehensive audience research, competitive analysis, and market assessments.
- Design structured A/B testing frameworks for audiences, creatives, messaging, and campaign strategies.
- Monitor and optimize key performance indicators, including CPL, cost per qualified appointment, CAC, ROAS, and conversion rates, as applicable.
- Implement and troubleshoot Meta Pixel, Conversions API, event tracking, and attribution systems.
- Collaborate with creative, appointment-setting, and client success teams to improve campaign effectiveness.




- Develop comprehensive performance reports with actionable insights and optimization recommendations.
- Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
- Take end-to-end ownership of campaign performance, execution quality, and continuous improvement.

Required Qualifications & Experience
- Minimum 3 years of hands-on experience managing Meta advertising campaigns.
- Demonstrated success in lead generation, customer acquisition, and performance optimization.
- Advanced proficiency in Meta Ads Manager and Meta Business Suite.
- Strong understanding of campaign architecture, conversion tracking, attribution, audience segmentation, and creative testing.
- Experience managing multiple client accounts and advertising budgets.
- Solid analytical, problem-solving, and decision-making capabilities.
- Ability to independently develop and execute performance marketing strategies.
- Excellent communication, reporting, and cross-functional collaboration skills.

Preferred Qualifications
- Experience managing campaigns for education, professional training, service-based businesses, or B2B organizations.
- Familiarity with CRM platforms, lead management systems, and marketing automation.




- Experience optimizing campaigns based on lead quality, appointment attendance, and actual customer acquisition.
- Meta Blueprint certifications or equivalent skilled credentials.

What We ValueWe are looking for professionals who demonstrate: Performance Ownership: Accountability for measurable business outcomes.

Strategic Thinking: The ability to translate business objectives into effective acquisition strategies.

Analytical Excellence: Strong data interpretation and optimization capabilities.

Operational Independence: The ability to manage campaigns with minimal supervision.

Continuous Improvement: A structured approach to experimentation, learning, and performance enhancement.

Compensation & Benefits

- Competitive compensation based on experience and demonstrated expertise.
- Performance-based incentives linked to agreed business objectives.
- Opportunities for professional growth and increased responsibilities.
- Exposure to multiple industries and challenging performance marketing projects.
- Collaborative, results-oriented work environment.

Application ProcessInterested candidates are invited to submit:
1. An updated resume.
2. A portfolio featuring at least two successful Meta advertising campaigns.
3. Campaign case studies outlining advertising spend, strategy, optimization approach, and measurable results.
4. Relevant certifications, if available.

Shortlisted candidates will participate in a technical assessment and competency-based interview.

📌 Meta Ads Specialist – Performance Marketing (Kochi)
🏢 Infinite Business Development | IBD
📍 Kochi