About the Role

We are looking for a creative, proactive, and results-driven Influencer Marketing Executive to join our growing D2C team.

You will be responsible for identifying influencers, building relationships, negotiating collaborations, and executing influencer marketing campaigns that drive brand awareness, content creation, and sales.

The ideal candidate understands Instagram, YouTube, emerging social media trends, and how to create engaging influencer-led content that converts into measurable business results.

Key Responsibilities1. Influencer Discovery & Outreach

- Identify and shortlist relevant nano, micro, and macro influencers across Instagram, YouTube, and other platforms.
- Conduct daily influencer outreach through DMs, emails, and WhatsApp.
- Build and maintain a strong database of influencers across different categories.
- Develop long-term relationships with creators and influencer agencies.
- Identify emerging creators with robust engagement and high content quality.

1. Campaign Management

- Plan and execute paid, barter, and affiliate influencer collaborations.
- Manage end-to-end campaigns, including outreach, negotiations, briefing, content approvals, and publishing.
- Coordinate product sampling, gifting, and influencer deliverables.
- Ensure campaigns are completed within agreed timelines and budgets.
- Track campaign performance, engagement, reach, and conversions.

1. UGC & Performance Marketing Content

- Source high-quality user-generated content (UGC) for Meta Ads, Instagram Reels, and other marketing channels.
- Work closely with the performance marketing and creative teams to develop high-converting video advertisements.




- Create influencer briefs, scripts, hooks, and content concepts.
- Identify winning content formats and replicate successful creatives.
- Secure appropriate content usage rights for paid advertising.

1. Negotiations & Budget Management

- Negotiate competitive influencer rates to maximize campaign ROI.
- Manage influencer marketing budgets and track collaboration costs.
- Identify cost-effective creators who can deliver strong content and engagement.
- Maintain accurate records of payments, deliverables, and agreements.

1. Analytics & Reporting

- Monitor influencer campaign performance using reach, engagement, clicks, conversions, and ROAS.
- Track cost per influencer collaboration and cost per usable UGC creative.
- Prepare weekly and monthly influencer marketing reports.
- Analyze campaign performance and recommend improvements.
- Maintain an organized influencer CRM and collaboration pipeline.

Requirements
- 1–3 years of experience in influencer marketing, preferably with a D2C or e-commerce brand.
- Strong understanding of Instagram Reels, YouTube Shorts, UGC, and creator marketing.
- Experience managing influencer outreach and paid collaborations.
- Excellent communication, relationship-building, and negotiation skills.




- Ability to identify relevant influencers and evaluate engagement quality.
- Strong organizational skills and ability to manage multiple collaborations simultaneously.
- Comfortable working with Google Sheets, Excel, and campaign reporting tools.
- Understanding of Meta Ads and performance-driven UGC is a strong advantage.
- Proactive, creative, and comfortable working in a fast-paced startup environment.

Key Performance Indicators (KPIs)
- Number of relevant influencers contacted and onboarded monthly.
- Number of successful influencer collaborations completed.
- Number of usable UGC videos delivered for paid advertising.
- Average cost per influencer collaboration and UGC asset.
- Campaign reach, engagement, conversions, and ROI.
- On-time delivery of influencer content.
- Performance of influencer-generated creatives in paid campaigns.

What We're Looking For

Someone who is

- Resourceful: Can discover great creators before they become expensive.
- A strong negotiator: Knows how to secure quality collaborations at competitive rates.
- Creative: Understands what makes content engaging, authentic, and shareable.
- Performance-focused: Thinks beyond likes and views to actual business results.
- Execution-driven: Can independently manage multiple campaigns and deliver results.

Why Join Us?
- Work with a fast-growing D2C brand.
- Get hands-on experience with influencer marketing, UGC, and performance advertising.
- Opportunity to own campaigns and contribute directly to brand growth.
- Collaborate with a young, ambitious, and creative team.
- Competitive salary with opportunities for professional growth.

📌 Influencer Marketing Executive (Mumbai)
🏢 Altrone
📍 Mumbai