Join SILAII as a Digital Marketing Executive (E-Commerce)

About Us : SILAII is India’s leading premium sculpture & home decor brand, specializing in creating fine-crafted sculptures and souvenirs that bring cherished memories to life. We’re known for our exceptional craftsmanship, making grand sculptures accessible for personal collections and gifting.

Job Title : Digital Marketing Executive - E-Commerce

Job Type : Full-time, Permanent Department : E-Commerce / Digital Marketing Location : Chennai, Tamil Nadu Work Timings : Day shift Work Location : Office Experience : Minimum 2+ years in Digital Marketing (E-Commerce preferred)

Role Overview : As a Digital Marketing Executive, you will be responsible for executing and managing paid digital campaigns, particularly on Meta platforms, to drive traffic, customer acquisition, and sales growth for SILAII’s E-commerce channels.

Key Responsibilities :

- Execute and manage Meta Ads campaigns, including campaign setup, audience targeting, segmentation, budget allocation, and daily monitoring.

- Continuously monitor campaign performance and suggest optimization strategies to improve CTR, CPC, CPA, and ROAS. :

- Implement prospecting, lookalike, and retargeting campaigns to increase customer acquisition and conversions.

- Support retention marketing initiatives, including remarketing campaigns targeting website visitors, product viewers,



and cart abandoners.

- Assist in managing paid campaigns across Meta Ads, Google Ads, and other digital platforms to drive traffic and sales growth.

- Track and analyse campaign performance using Meta Ads Manager and other analytics tools, and share insights for performance improvement.

- Stay updated with latest digital marketing trends, platform updates, and best practices to enhance campaign effectiveness.

Requirements :

- Minimum 2+ years of experience in Digital Marketing, preferably in an E-commerce setting.

- Strong hands-on experience in Meta Ads campaign execution and optimization. :

- Good understanding of performance marketing metrics, audience targeting, and retargeting strategies.

- Familiarity with Google Ads, Meta Ads Manager, and digital analytics tools. :

- Ability to analyse campaign data and provide actionable insights for optimization.

- Strong communication, analytical, and coordination skills.

Industry

R etail / E-Commerce / Home Decor

Employment Type

Full-time

Salary Range Monthly Salary : ₹20,000 - ₹30,000 (based on experience and interview performance) Experience : 2+ years in Digital Marketing (E-commerce preferred)

or Contact: (phone hidden)

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Chennai)
🏢 SILAII
📍 Chennai