About the Opportunity A fast-moving digital-first brand in the consumer tech and lifestyle space, we’re building a vibrant, youth-driven content ecosystem that fuels engagement, brand loyalty, and viral growth across TikTok, Instagram, and YouTube Shorts. We ship 100+ pieces of scroll-stopping UGC weekly — authentic, trend-led, and performance-optimized — to capture GenZ and Millennial audiences across India.

Role & Responsibilities
Conceptualize, shoot, and edit 5–10 high-energy UGC pieces per week across platforms — short-form videos, carousels, and Reels that align with brand voice and campaign goals.
Stay ahead of TikTok/Instagram trends, memes, and audio hooks — adapting them into brand-native content that drives shares and saves.
Collaborate with marketing leads to translate campaign briefs into viral-ready scripts, on-screen hooks, and CTA-driven hooks.
Manage end-to-end production: location scouting, talent coordination, lighting setup, and post-production (CapCut, InShot, Premiere Pro).




Track content performance (views, watch time, engagement rate) and iterate based on data — optimizing hooks, pacing, and CTAs weekly.
Build and maintain a content library of b-roll, templates, and stock audio to accelerate turnaround and ensure brand consistency.

Skills & Qualifications
Must-Have
CapCut
InShot
Premiere Pro
TikTok trends
UGC scripting
Instagram Reels
YouTube Shorts
Content performance analytics
Preferred
Basic audio editing (Audacity, Adobe Audition)
Experience with influencer collabs
Understanding of SEO for shorts/Reels

Perks & Culture Highlights
On-site creative studio with pro lighting, backdrops, and gear — no BYOD required.
Performance bonuses tied to virality KPIs (shares, saves, follower growth).
Weekly trend jam sessions + paid access to trend forecasting tools.

📌 Search Engine Optimization Content Specialist (New Delhi)
🏢 Mindtel
📍 New Delhi