Key Responsibilities

- Build and execute long-term strategies to strengthen cult's brand equity, working closely with marketing leadership and aligning initiatives with the vision of making 100 million Indians active.
- Leverage consumer insights to craft compelling narratives that drive campaign ideas, and support growth of fitness service offerings.
- Lead brand performance tracking by introducing best practices in brand health measurement, optimizing metrics, and ensuring actionable insights drive decision-making.
- Co-own the objective of communication excellence with the creative team, with high quality briefing processes and clarity on marketing message hierarchies.
- Define and execute an efficient media strategy and mix, ensuring maximum ROI across traditional and digital platforms.
- Conceptualize and manage high-impact brand events, activations and brand partnerships to amplify cult's positioning as a community first brand that's making fitness easy, fun and accessible.
- Collaborate with internal teams and external stakeholders,



ensuring brand consistency across all touchpoints and delivering initiatives that inspire and engage the audience.

This could be you, if

- You have 7-9 years of qualified experience in brand management, with a proven track record of brand ownership in a consumer lifestyle category (e.g., fitness, FMCG, apparel, health & wellness).
- Preferably from the consumer lifestyle category (e.g., fitness, FMCG, apparel, health & wellness).
- You have strong expertise in developing and executing campaigns, managing media spends, and measuring brand performance.
- You bring a strategic mindset and the ability to translate vision into action.
- You excel at communication, storytelling, and stakeholder management, inspiring confidence and collaboration.
- You have a data-driven approach to decision-making and demonstrate strong analytical skills.

📌 Senior Brand and Marketing Manager (Bengaluru)
🏢 Cultfit Healthcare
📍 Bengaluru