This is an Internal document.
Digital Product Manager – Recommendation Engine (Cross‑Sell & Personalisation)
Position
Manager / Senior Manager (M3 / M4)
Location
Mumbai
Role Overview
Own and drive the bank’s recommendation engine used to cross‑sell products to existing customers across digital and assisted channels. The role is responsible for designing, executing and optimising data‑driven, personalised offer recommendations that recommend the right product to the right customer at the right time, thereby improving engagement, conversion and portfolio penetration.
Growth & Offer Recommendation Strategy
Define and execute cross‑sell and engagement strategies using the bank’s recommendation engine
Drive growth across Credit Cards, Loans, Deposits, Investments and Insurance products
Translate business priorities into executable offer recommendation strategies
Customer Targeting & Personalisation
Recommend the right product to the right customer using eligibility, behaviour and transaction data
Leverage customer segmentation and micro‑segmentation
Enable personalised offers across customer lifecycle stages
Channel Orchestration
Execute offer recommendations across Digital Channels (Mobile Banking, Net Banking, Website)
Coordinate with Physical & Assisted Channels (Branch, Call Centres) to pitch the right product
Journey & Conversion Optimisation
Monitor customer journey drop‑offs
Ensure correct CTA, redirection and end‑to‑end journey