The BDM will be responsible for developing CrossGen's business in the Kochi market by identifying recent customers and projects, developing relationships with key decision-makers, generating opportunities, managing the sales pipeline, and converting opportunities into profitable orders.Key Responsibilities1. Business Development

- Develop new business opportunities across Kochi and Ernakulam.
- Identify corporate, hospital, hotel, educational, industrial, commercial and government projects.
- Develop relationships with IT Heads, CIOs, Admin Heads, Purchase Managers, Consultants, Contractors, Project Managers and Management.
- Generate new accounts and expand existing customer relationships.

2. CrossGen Solution Sales
Promote CrossGen's complete IT & ELV portfolio:

- Structured Cabling
- Networking & Wi-Fi
- CCTV & Surveillance
- Access Control
- PA System
- IP Telephony
- Fire Alarm
- BMS
- Server & Storage
- Data Centre Solutions
- Cloud Solutions
- Cybersecurity
- IT Infrastructure AMC

3. Project & Tender Identification

- Identify upcoming IT/ELV projects at an early stage.
- Track tenders, consultants, contractors and project owners.
- Develop relationships with consultants and decision-makers.
- Obtain BOQs/specifications and coordinate with the Presales/Technical team.
- Ensure CrossGen is positioned before the tender/quotation stage.

4. Customer Meetings

- Conduct regular face-to-face customer meetings.
- Minimum 5 qualified customer meetings per week.
- Conduct site visits whenever required.
- Prepare meeting reports and define the next action for every opportunity.

5. Sales Pipeline Management
Maintain a minimum 3× pipeline coverage against the monthly sales target.Each opportunity must have:

- Customer name
- Project name
- Requirement
- Estimated project value
- Expected CrossGen value
- Decision maker
- Competitor/OEM
- Current stage
- Expected order date
- Next action

6. Quotation & Order Conversion

- Coordinate with Presales, Technical,



Procurement and Finance teams.
- Ensure quotations are submitted on time.
- Follow up systematically until order closure.
- Negotiate commercially within approved limits.
- Ensure healthy project margins.

Monthly Performance KPIsKPITargetNew customer accounts10+Customer meetings20+Qualified opportunities10+New project identification10+Pipeline coverageMinimum 3× targetQuotationsAs per opportunity pipelineOrder conversionMonthly target basedGross marginAs per company targetCRM/Reports100% updatedCustomer follow-up100%Daily Working DisciplineThe BDM should maintain a structured daily plan:Morning

- Review pipeline
- Plan customer meetings
- Follow up pending quotations
- Identify new prospects/projects

During the day

- Customer meetings
- Site visits
- Consultant/contractor meetings
- New lead generation
- Project information collection

Evening

- Update CRM/pipeline
- Meeting reports
- Follow-up status
- Next-day meeting plan
- Expected order updates

Candidate ProfileQualification: Any Degree / Diploma
Experience: 3–7 years in B2B IT/ELV/Networking/Infrastructure sales preferred.Candidates should have:

- Strong Kochi market knowledge
- Existing corporate/customer relationships preferred
- Excellent communication and negotiation skills
- Strong project-sales capability
- Ability to independently generate business
- Good understanding of IT infrastructure and ELV solutions
- Willingness to travel within Kochi/Ernakulam
- Target-oriented approach

Important ExpectationThis is not a telecalling or order-follow-up-only position.





The Kochi BDM is expected to build the market for CrossGen, develop relationships, identify projects early, create a strong pipeline and independently drive opportunities from lead → meeting → project → quotation → negotiation → order.Primary objective: Build CrossGen's Kochi business and achieve profitable monthly sales growth.

target with minimum 10% marginYes.

For the Kochi BDM, I would define the target around sales value + minimum 10% gross margin, rather than sales value alone.Kochi BDM – Sales Target & KPIKPIMonthly TargetSales / Order Target₹50 LakhsMinimum Gross Margin10%Minimum Gross Profit₹5 LakhsQualified Opportunities10+Customer Meetings20+New Customers5+Active Pipeline₹1.5 Crore+Quotations₹75 Lakhs+Order ConversionMinimum 30%CRM / Sales Reports100% updatedMargin Policy Every order generated by the BDM must achieve a minimum 10% gross margin.

For example:

- Order value: ₹10,00,000
- Minimum margin: 10%
- Minimum gross profit: ₹1,00,000
- Maximum permissible cost: ₹9,00,000

Orders below 10% margin should require prior approval from management.

Monthly Performance ClassificationAchievementPerformance<70% of targetBelow expectation70–79%Needs improvement80–99%Acceptable100–119%Good120%+Excellent

Important: Sales achievement should be calculated only on confirmed orders meeting the minimum 10% margin, not simply on quotation value.

Annual TargetAt ₹50 Lakhs/month:Annual Sales Target = ₹6 Crore
Minimum Annual Gross Profit @ 10% = ₹60 LakhsFor a strong Kochi BDM, I would set ₹50L/month as the initial target, with the ability to increase it to ₹75L/month once the pipeline is established.

Primary objective:
Identify → Influence → Specify → Tender → Quote → Negotiate → Win → Maintain 10%+ Margin.

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

- Provident Fund

Work Location: In person

📌 Business Development Manager (BDM) (Kochi)
🏢 Crossgen Technologies Private
📍 Kochi