VS Hospital req DRT Lead

Key Responsibilities

1. Referral Network Development

- Identify, onboard, and maintain relationships with referring physicians (GPs, consultants, super-specialists).
- Map territories and create a structured doctor coverage plan.
- Expand referral base across clinics, polyclinics, and smaller hospitals.
- Maintain regular visit schedules and engagement touchpoints.

2. Relationship Management

- Build long-term trust with referring doctors.
- Address concerns related to patient feedback, billing, clinical coordination.
- Facilitate smooth communication between referring doctors and in-house consultants.

3. Business Growth & Revenue Targets

- Drive specialty-wise referral targets (Cardiology, Oncology, Orthopedics, etc.).
- Track referral conversion rates and patient volumes.




- Coordinate with admission, IP/OP teams to ensure seamless patient experience.
- Analyze referral data and identify growth opportunities.

4. Internal Coordination

- Work closely with hospital consultants to strengthen referral pathways.
- Align with marketing team for campaigns targeting referring doctors.
- Share market intelligence and competitor activity insights.

5. Reporting & Performance Monitoring

- Maintain CRM or referral tracking systems.
- Prepare weekly/monthly referral performance reports.
- Monitor ROI on doctor engagement activities.

📌 DRT Lead Marketing (Chennai)
🏢 Vasantha Subaramanian Hospitals
📍 Chennai