Company Description Kashmir Observer is a 28-year-old niche daily newspaper known for its unbiased reporting and strong editorial credibility in a highly competitive media landscape in Jammu and Kashmir. The organization partners with major news brands such as The Times of India and The Hindustan Times, and serves a diverse clientele that includes leading national and international brands across banking, aviation, hospitality, and consumer goods.

Kashmir Observer

Online (kashmirobserver.net) is the global digital face of the newspaper, reaching over 1 million highly engaged monthly users, including the Kashmiri diaspora, business leaders, diplomats, journalists, and tourists. The media group also offers KO Multimedia for online television content and publishes specialized journals and magazines such as Bazar Observer, Young Kashmir, Khyen Chyen, Mizraab, and Startup Kashmir, providing a wide range of platforms for targeted communication and outreach.

Role Description The Senior Business Analyst will work on-site in the Greater Srinagar Area in a full-time capacity, supporting strategic decision-making across Kashmir Observer’s print, digital, and multimedia platforms. This role involves analyzing business performance, audience metrics, and advertising effectiveness to identify growth opportunities and optimize revenue streams.

The Senior Business

Analyst will collaborate with editorial, marketing, sales, and technology teams to map and improve business processes, document business requirements, and support implementation of new initiatives.



Day-to-day responsibilities include preparing data-driven reports and dashboards, conducting market and competitor analyses, recommending process enhancements, and contributing to long-term planning for KO’s publications and digital properties. The role also requires clear communication of insights and recommendations to senior leadership and key stakeholders.

Qualifications

- Candidates should possess strong Analytical Skills to interpret data, identify trends, and generate actionable insights.
- Candidates should possess solid Business Analysis and Business Requirements skills to translate organizational needs into transparent specifications and solutions.
- Candidates should possess Business Process knowledge to map, evaluate, and improve workflows across print, digital, and advertising operations.
- Candidates should possess effective Communication skills to present findings, collaborate with cross-functional teams, and support stakeholder decision-making.
- Relevant qualifications such as a bachelor’s or master’s degree in Business, Economics, Data Analytics, or a related field.
- Experience in media, publishing, or digital advertising environments, with familiarity in audience analytics and revenue optimization tools.
- Proficiency in business intelligence or reporting tools (e.g., Excel, Power BI, or similar) and comfort working with large data sets.
- Demonstrated ability to work independently, prioritize multiple projects, and maintain attention to detail in a fast-paced setting.

📌 Senior Business Analyst (Srinagar)
🏢 Kashmir Observer
📍 Srinagar