Company Description CTA India is a performance-focused digital marketing agency that brings together media, data, audience insights, and analytics to drive business growth. The team delivers measurable results in performance marketing, web design and development, social media marketing, and influencer marketing, with a strong emphasis on Shopify-powered web stores. CTA India helps brands launch, optimize, and scale their online presence through targeted campaigns and conversion-focused strategies.

The agency is known for delivering high Return on Ad Spend (ROAS), including achieving 14x ROAS during a Black Friday sale and 18x ROAS during a major collection launch. Applicants can expect to work in a results-oriented environment that values efficient strategy, experimentation, and continuous improvement.

Role Description As a Performance Marketer at CTA India, you will be responsible for planning, executing, and optimizing paid campaigns across digital channels to achieve defined performance goals. You will manage ad accounts, set up tracking and attribution, analyze campaign data, and adjust budgets, bids, and creatives to improve ROAS and other key metrics. This role involves collaborating with design, web development, and content teams to create high-performing landing pages, ad creatives, and marketing funnels for Shopify and other platforms.

You will regularly prepare performance reports, generate insights,



and recommend strategic actions to scale campaigns efficiently. This is a full-time, on-site role based in Jaipur.

Qualifications

- Performance marketing expertise across channels such as Meta Ads, Google Ads, and other paid platforms, with a strong focus on ROAS, CPA, and funnel optimization.
- Hands-on experience with analytics and tracking tools (e.g., Google Analytics, pixel implementation, conversion tracking, attribution models), and data-driven decision-making.
- Ability to collaborate on landing page and web store optimization (preferably Shopify), including A/B testing, CRO tactics, and user journey improvements.
- Familiarity with social media and influencer marketing strategies, including audience targeting, creative testing, and campaign measurement.
- Strong quantitative, problem-solving, and critical thinking skills, with the ability to interpret complex datasets into transparent insights and actions.
- Excellent written and verbal communication skills, with the ability to present performance results and recommendations to stakeholders.
- Comfort working in a fast-paced, on-site environment, with strong time management and organizational skills.
- Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical experience; prior agency or e-commerce experience is an advantage.

📌 Performance marketer (Jaipur)
🏢 CTA India
📍 Jaipur