Company Description Kashmir Observer is a 28-year-old niche daily newspaper known for its unbiased reporting and strong editorial credibility in a highly competitive media landscape in Jammu and Kashmir. The organization partners with major news brands such as The Times of India and The Hindustan Times, and serves a diverse clientele that includes leading national and international brands across banking, aviation, hospitality, and consumer goods. Kashmir Observer Online (kashmirobserver.net) is the global digital face of the newspaper, reaching over 1 million highly engaged monthly users, including the Kashmiri diaspora, business leaders, diplomats, journalists, and tourists. The media group also offers KO Multimedia for online television content and publishes specialized journals and magazines such as Bazar Observer, Young Kashmir, Khyen Chyen, Mizraab, and Startup Kashmir, providing a wide range of platforms for targeted communication and outreach.
Role Description The Senior Business Analyst will work in office in the Greater Srinagar Area in a full-time capacity,



supporting strategic decision-making across Kashmir Observer’s print, digital, and multimedia platforms. This role involves analyzing business performance, audience metrics, and advertising effectiveness to identify growth opportunities and optimize revenue streams. The Senior Business Analyst will collaborate with editorial, marketing, sales, and technology teams to map and improve business processes, document business requirements, and support implementation of new initiatives. Day-to-day responsibilities include preparing data-driven reports and dashboards, conducting market and competitor analyses, recommending process enhancements, and contributing to long-term planning for KO’s publications and digital properties. The role also requires clear communication of insights and recommendations to senior leadership and key stakeholders.
Qualifications

• Candidates should possess strong Analytical Skills t

📌 Senior Business Analyst (Srinagar)
🏢 Kashmir Observer
📍 Srinagar