Storytelling is, and will always be, the heart of what we do at Skydance.

Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced. We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans. We are creator-first, audience-focused, tech-forward, globally scaled.

Here, you’ll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results. We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.

If you’re energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we’d be thrilled to welcome you aboard. LET’S GO!

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Job Overview

We are looking for a Senior Programmatic Integration Specialist with deep hands-on expertise in FreeWheel Ad Server and FreeWheel Marketplace, and strong knowledge of the wider programmatic advertising ecosystem. The role will own and support technical connectivity across the ad server, FreeWheel Marketplace, DSPs, SSPs, exchanges, and other advertising technology partners.

The role will work closely with Ad Sales, Product, Engineering, Trafficking, and external technology partners and vendors to diagnose complex issues, support new integrations, drive technical improvements, and establish best practices. The successful candidate will be a key technical SME for FreeWheel and Marketplace, combining strong hands-on expertise with the ability to lead technical discussions and guide the wider team.

Note: This role is a fixed term contract position for a duration of 12 Months on WBD payroll itself.

FreeWheel & Marketplace Expertise

- Define and promote best practices for FreeWheel and Marketplace integrations, configurations, troubleshooting, and operational processes.
- Work directly with FreeWheel and external vendors on technical investigations, product capabilities, new integrations, and resolution of complex issues.
- Lead technical investigation and root-cause analysis of FreeWheel Marketplace issues, including integration failures, deal delivery issues, discrepancies, configuration problems, and ad-serving behaviour.
- Understand Marketplace configuration, inventory and deal flows, auction/request-response behaviour, partner setup, and dependencies between FreeWheel and external platforms.
- Own and support end-to-end FreeWheel Marketplace connectivity with SSPs, DSPs, DSP-side demand, exchanges, and other programmatic partners.
- Act as the internal subject-matter expert for FreeWheel Ad Server and FreeWheel Marketplace, with a deep understanding of how the platforms support publisher monetization and programmatic workflows.

Key Responsibilities

Ad Tech Integration & Connectivity

- Own and support end-to-end integrations and connectivity between the ad server, DSPs, SSPs, exchanges, and other programmatic partners.
- Manage and support API, oRTB, VAST, and other technical integrations, ensuring robust data and ad-request/response flows across platforms.
- Lead technical assessment, testing, validation, and launch of new ad-tech integrations and partner connections.
- Ensure integrations are configured correctly and aligned with business, technical,



and operational requirements.

Technical Troubleshooting & Support

- Act as the senior technical point of contact for complex ad-serving, programmatic, integration, and delivery issues.
- Troubleshoot issues across the end-to-end ad-tech stack, identifying root causes and driving resolution with internal teams and external partners.
- Support the wider Programmatic team with technical investigations, debugging, and resolution of platform or integration issues.
- Use tools such as Charles Proxy, Wireshark, browser developer tools, logs, XML/VAST inspection, and platform diagnostics to investigate issues.
- Analyze discrepancies, ad-request/response flows, delivery failures, VAST errors, oRTB issues, and other technical problems.

Stakeholder & Partner Management

- Work closely with Ad Sales partners to understand requirements, resolve technical issues, and ensure programmatic solutions support commercial objectives.
- Lead technical discussions with SSPs, DSPs, ad-tech vendors, and other external partners.
- Act as a trusted technical advisor to internal stakeholders, translating complex technical issues into clear business implications and actions.
- Partner with Product, Engineering, Trafficking, Operations, and other teams to resolve issues and deliver new capabilities.

Technical Leadership & Best Practices

- Establish and drive best practices for ad-server, DSP, SSP, and programmatic integrations.
- Develop and maintain technical documentation, integration guides, troubleshooting playbooks, and operational standards.
- Identify recurring issues and opportunities to improve reliability, scalability, and operational efficiency.
- Share knowledge with the wider team and provide technical guidance and coaching on ad-tech integrations and troubleshooting.
- Stay current with developments in programmatic advertising, ad-server capabilities, oRTB standards, and emerging ad-tech solutions.

Performance Monitoring & Continuous Improvement

- Monitor the health and performance of integrations and identify trends, recurring issues, and potential risks.
- Use data and technical analysis to identify opportunities for improving ad delivery, integration performance, and operational processes.
- Support the rollout of new markets, partners, products, and monetization capabilities from a technical integration perspective.

Qualifications

Education

- Bachelor’s degree in Computer Science, Information Technology, Advertising, or a related field.
- Relevant certifications in ad tech or programmatic operations are a plus.

Experience

- 5+ years of experience in programmatic advertising, ad-tech integrations, ad operations, or a related technical role, with significant hands-on experience with FreeWheel Ad Server and FreeWheel Marketplace.
- Strong hands-on experience working across FreeWheel Ad Server, FreeWheel Marketplace, SSPs, DSPs, exchanges, and other programmatic platforms.




- Experience owning or supporting end-to-end integrations and troubleshooting complex ad-serving and programmatic issues.
- Strong understanding of oRTB, VAST/VPAID, APIs, XML, ad-request/response flows, and programmatic data flows.
- Hands-on experience with debugging tools such as Charles Proxy, Wireshark, browser developer tools, logs, or similar tools.
- Experience working directly with technology vendors and external programmatic partners on technical integrations and issue resolution.

Skills

- Strong technical problem-solving and root-cause analysis skills.
- Solid understanding of the programmatic advertising ecosystem, with deep knowledge of FreeWheel Ad Server, FreeWheel Marketplace, and end-to-end ad delivery.
- Ability to lead technical discussions and manage issues across multiple internal and external stakeholders.
- Strong communication skills, with the ability to explain technical concepts clearly to both technical and non-technical audiences.
- Ability to work independently, prioritize multiple technical issues, and drive problems through to resolution.
- Strong ownership mindset with a focus on continuous improvement, scalability, and operational excellence.

Preferred Qualifications

- Experience in the streaming, CTV, OTT, or digital video advertising industry.
- Advanced FreeWheel expertise, including FreeWheel Marketplace; experience with other major ad-server platforms such as Google Ad Manager or Xandr is a plus.
- Experience working with CTV/OTT programmatic advertising and video ad delivery.
- Understanding of privacy frameworks and their impact on programmatic advertising and ad-tech integrations.

Why This Role Matters

This is a high-impact technical role at the centre of the programmatic advertising ecosystem. The Senior Programmatic Integration Specialist will help ensure reliable connectivity across the ad-tech stack, enable new commercial opportunities, resolve complex technical challenges, and establish scalable best practices for the wider team.

About Skydance

Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media. Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.

Some Key Details

We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit. In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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