About the job

We are looking for a strategic and data-driven Digital Marketing Strategist to develop and execute integrated digital marketing strategies that drive business growth.

Key Responsibilities

- Develop integrated digital marketing strategies aligning channel mix, audience targeting, content approach, budget, and messaging with overall business goals
- Conduct market research, competitor analysis, and audience/persona development to identify opportunities
- Plan, oversee, and optimize multi-channel campaigns (SEO/SEM, social media, email, display, content marketing)
- Map customer journeys and create channel strategies for awareness, consideration, and conversion stages
- Analyze campaign performance using tools like Google Analytics; track KPIs (ROI, CPL, CPA, CTR, conversions, traffic) and continuously optimize based on data
- Collaborate with cross-functional teams (content creators, designers, developers, sales, and product) to ensure consistent brand messaging
- Manage digital marketing budgets and resource allocation
- Stay current with digital trends, emerging platforms, tools, and best practices; recommend and test current approaches
- Present performance reports and strategic recommendations to stakeholders or clients
- Manage client relationships, lead strategy sessions,



and mentor junior team members (in agency settings)

Required Qualifications & Skills

- Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field (Master’s/MBA preferred)
- 3–5+ years (mid-level) or 5–10 years (senior) of experience in digital marketing with a proven track record of successful campaigns
- Strong knowledge of SEO, SEM/PPC (Google Ads, Meta Ads), social media marketing, email marketing, content strategy, and display advertising
- Proficiency with Google Analytics (GA4), Google Ads, SEMrush or similar SEO platforms, marketing automation/CRM tools (e.g., HubSpot), and data visualization tools
- Understanding of web analytics, conversion tracking, A/B testing, attribution, and customer data platforms
- Strategic thinking, strong analytical and problem-solving skills, excellent communication and presentation abilities

Preferred Qualifications

• Certifications (Google Ads, Google Analytics, HubSpot, etc.)

- Experience in agencies, e-commerce, or specific industries
- Knowledge of marketing automation, personalization, or advanced attribution modeling
- Portfolio demonstrating measurable results (growth in traffic, leads, ROI, etc.)

📌 Digital Marketing Strategist (Karaikudi)
🏢 RCK Techiees
📍 Karaikudi