Company Description Akava Luxury is a premium manufacturing brand specializing in high-quality Personal care and fashion accessories in vegan leather and genuine leather, including belts, wallets, bags, and other small leather goods for diverse customers. The company combines contemporary design with traditional craftsmanship to deliver sophisticated, functional products made from top-grade materials. Its state-of-the-art manufacturing facility ensures precision, durability, and consistent quality across all product lines.

Akava

Luxury offers customization options for clients seeking exclusive, personalized accessories and follows eco-conscious practices and responsible sourcing. Known for blending timeless elegance with modern flair, the brand appeals to individuals who value both style and substance.

Role Description This is a full time, on-site Area Sales Manager – GT – Personal Care role based in Dehradun, covering the Dehradun, Haridwar, and Rishikesh markets.

The Area Sales

Manager will oversee general trade (GT) sales operations for personal care products, ensuring achievement of sales targets and market expansion in the assigned territory. Day-to-day responsibilities include managing distributor and retailer relationships, driving product placements, executing trade marketing initiatives, and monitoring stock levels and order flows. The role involves regular market visits, competitor and consumer analysis,



and timely reporting of sales performance and key insights to management.

The Area Sales

Manager will collaborate with internal teams for promotions, merchandising, and route planning while maintaining high standards of customer service and brand representation.

Qualifications

- Strong sales and business development skills in general trade, ideally within the personal care, FMCG, or related consumer goods sectors.
- Experience in territory management, distributor and retailer handling, and route-to-market execution.
- Ability to analyze sales data, track performance metrics, and use insights to plan and implement corrective actions.
- Effective communication, negotiation, and relationship-building capabilities with trade partners and internal stakeholders.
- Proficiency in basic computer applications (Excel, PowerPoint, email) for reporting and planning.
- Proven ability to work independently in the field, prioritize tasks, and manage multiple accounts and locations.
- Bachelor’s degree in Business, Marketing, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Prior experience in managing a GT sales team or field force is preferred; exposure to personal care or lifestyle products is beneficial.
- Comfort with extensive travel within Dehradun, Haridwar, and Rishikesh and familiarity with local trade channels.

📌 Area Sales Manager - GT - Personal Care - Dehradoon/ Hariddwar/Rishikesh (Dehradun)
🏢 AKAVA Luxury
📍 Dehradun