Job Description: Sr. Copywriter

The Way Immigration, Calgary, Alberta, Canada | Remote role based in India

Position: Copywriter

Employment: Full-time, remote from India

Experience: 5+ years of professional copywriting experience

Reports to: Marketing Strategist

Working hours: 7:30 am to 4:00 pm Mountain Time (Calgary, Alberta, Canada), Monday to Friday

Salary: ₹35,000 to ₹40,000 per month

Holidays: All Canadian statutory holidays

About us

The Way Immigration is an immigration consulting firm based in Calgary, Alberta, Canada, with a team of licensed Regulated Canadian Immigration Consultants (RCICs). We help clients with spousal and common-law sponsorship, PR card renewal, Canadian citizenship, Express Entry, the Alberta Advantage Immigration Program and related services.

About the role

We are looking for an experienced Copywriter to own the written voice of our brand across every marketing channel: email, blog, website, social media and paid ad landing pages. You will work closely with our marketing, SEO and web teams in real time during our Canadian business hours (Calgary, Alberta).

Working hours

This is a night-shift role in India, aligned to our office hours in Calgary, Alberta, Canada: 7:30 am to 4:00 pm Mountain Time, Monday to Friday.

Period

Calgary, Alberta, Canada time

India time (IST)

Daylight time (MDT): 2nd Sunday of March to 1st Sunday of November

7:30 am to 4:00 pm

7:00 pm to 3:30 am (next day)

Standard time (MST): 1st Sunday of November to 2nd Sunday of March

7:30 am to 4:00 pm

8:00 pm to 4:30 am (next day)

India does not observe daylight saving time, so the IST shift moves by one hour twice a year. Candidates must be comfortable working these hours consistently.

Key responsibilities:





Email marketing

- Write marketing emails, newsletters and automated lead nurture sequences (email and SMS)
- Write subject lines and preview text that improve open and click rates

Blogs and SEO content

- Research and write SEO-optimized blog posts on Canadian immigration topics, working from keyword briefs provided by our SEO team
- Write meta titles, meta descriptions and internal link suggestions for each piece

Website content audit

- Audit existing website pages for accuracy, clarity, tone, SEO and conversion
- Deliver prioritized rewrite recommendations and updated copy for service pages

Social media

- Write posts, captions and carousel copy for Facebook, Instagram, LinkedIn and other channels
- Support video content with scripts, hooks and captions when needed

Landing pages and paid ads

- Write conversion-focused landing page copy for Google Ads and Meta Ads campaigns
- Write ad headlines and descriptions that follow Google and Meta advertising policies

General

- Maintain a consistent brand voice and keep a style guide up to date
- Proofread and edit all marketing copy before publishing
- Make sure all content is accurate and compliant, with sources checked before publishing
- Collaborate in real time with the marketing, SEO and web teams during our Canadian business hours (Calgary, Alberta)




- Take on other marketing writing tasks as assigned

Requirements:

Must have

- 5+ years of professional copywriting experience, ideally in digital marketing or at an agency
- Excellent written English, with a clear, natural North American style
- A portfolio covering at least three of: email campaigns, blog posts, website copy, social media, landing pages, ad copy
- Working knowledge of SEO writing: keyword placement, search intent, meta tags, headings
- Experience writing conversion-focused copy for paid ads and landing pages
- Robust research skills and attention to accuracy
- Ability to work 7:30 am to 4:00 pm Mountain Time (Indian night shift), Monday to Friday
- Reliable high-speed internet, a dedicated workspace and a backup power source

Nice to have

- Experience writing for professional services, legal, immigration or other regulated industries
- Experience writing for a Canadian or North American audience
- Familiarity with tools such as WordPress, Ahrefs, Google Search Console, Canva, monday.com or email marketing platforms
- A degree in English, Journalism, Mass Communication, Marketing or a related field

Compensation and holidays

- Salary: ₹35,000 to ₹40,000 per month
- Holidays: All Canadian statutory holidays are holidays

How to apply

Send your resume, a portfolio link with at least five samples (including one blog post and one landing page or email), and your expected monthly salary in INR. Shortlisted candidates will complete a short writing test, followed by a video interview during our Canadian business hours (Calgary, Alberta).

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: Remote

📌 Sr. Copywriter (India)
🏢 The Way Immigration
📍 India