About Us: Founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the
house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a
community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms
and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The
company’s vision is to empower everyone towards an active and healthier lifestyle through cutting-edge fitness solutions,
enabled by technology.

Job Summary: The Senior Manager – Product Strategy & Experience will lead product strategy and experience across the
footwear product lifecycle, from initial ideation and technical development to athlete testing, commercialization, and
post-launch optimization. The role requires deep expertise in technical footwear, consumer insights, market trends, and
product marketing to develop high-performing products that meet sales, sell-through, quality, and consumer expectations.



The
position will serve as a key bridge between R&D;, Design, Marketing, Sales, Creative, and other cross-functional teams.

Key Responsibilities:
● Partner with R&D; and Design teams during early-stage product creation to provide technical footwear expertise and
market-driven inputs for future product concepts.
● Drive fit, product, and elite athlete testing programs to gather performance feedback and identify opportunities for
product improvement.
● Lead sample reviews and internal buy sessions, providing structured and timely feedback aligned with product and
commercial objectives.
● Develop and execute Go-To-Market (GTM) strategies to support brand positioning, product launches, conversion, and
sell-through.
● Collaborate with Marketing, Creative, and Sales/Channel teams to translate technical footwear features into
compelling consumer-facing product stories.
● Develop accurate product

📌 Senior Manager Product Strategy (Bengaluru)
🏢 CureFit
📍 Bengaluru