What You'll Do

• Plan and run UA campaigns on Meta, Google, TikTok, Apple Search Ads and other ad platforms for a Global short-drama app.
• Analyse the funnel from install → watch → retention → revenue, optimising on eCPM, ARPDAU and mediation performance.
• Work directly with Product and the designer/video editor to prepare creative - AI keeps producing films, so you never wait on content.
• Research the global short-drama app market and propose product optimisations.
• Report directly to the UA lead, without several tiers of sign-off.

WHY THIS SEAT

• Unlimited creative - AI produces films continuously, so campaigns keep testing and optimising instead of stalling for content, the usual bottleneck for every app UA team.
• Operating infrastructure ready from day one - ad accounts and AdMob already provisioned, no waiting on approvals.
• Serious ad budget - funded to test and scale for real, not capped at pilot size.
• A real path to Lead in 12-18 months,



because the studio is scaling quick.

What We're Looking For

• Required: experience with IAA (ad-monetised) apps - you can read and optimise eCPM, ARPDAU and mediation (AdMob, MAX or equivalent).
• At least 1.5-2 years running digital on Facebook, Google, TikTok, Unity, IronSource and similar, in mobile game or app.
• Experience working with data and analysing user behaviour.
• On top of the market and its trends; fluent in at least one market-research tool.
• Able to put basic creative together yourself (Canva, CapCut).
• Proactive, and comfortable with the pace of a studio being built from scratch.
• English is an advantage.

Compensation & Benefits

• Base salary plus a commission rate competitive for the industry
• Full statutory social insurance
• A path to Key Member status, with an ESOP award

📌 UA Marketing (Nadbai)
🏢 NEXTWIST
📍 Nadbai