- Lead marketing deliverables from proposition development to communication and go-to-market
- Drive Campaigns for Offline & Digital
- Work closely with Sales, Martech, Product, Operations (MEM) and other stakeholders to deliver business objectives
3. Loyalty Program
- Lead the marketing agenda for the loyalty program, driving member engagement & retention
- Develop targeted campaigns and propositions based on program growth and customer/member insights
- Partner with CRM, Product, Technology and Business teams to improve the overall member experience
- Monitor loyalty metrics and identify opportunities for growth
4. Integrated Communication for Company Brand.
- Lead end-to-end integrated communication campaigns for digital & offline and other relevant channels.
- Develop campaign briefs, manage creative/media agencies and ensure high-quality execution.
- Build consistent brand communication across consumer touchpoints.
- Track campaign effectiveness and translate insights into actions.
- Consumer Insights, Brand Tracks, etc.