Digital Marketing ExecutiveDepartment: Marketing & Communications

Reports To: Marketing Manager / Digital Marketing Lead

Employment Type: Full-time

Position OverviewWe are looking for a creative, results-driven Digital Marketing Executive to manage and execute our online marketing initiatives. In this role, you will plan and run multi-channel digital campaigns across search engines, social media platforms, email, and content networks to generate qualified leads, boost online visibility, and strengthen brand presence.

The ideal candidate possesses strong analytical skills, an eye for engaging creative content, and hands-on experience managing paid ad campaigns and social media channels.

- Key Responsibilities1. Performance Marketing & Paid AdvertisingPlan, set up, and optimize paid ad campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads (Facebook & Instagram).
- Conduct audience targeting, A/B split testing of creatives and copy, and daily budget monitoring to maximize return on ad spend (ROAS).
- Track conversion paths, cost per lead (CPL), and acquisition costs (CAC) to continually optimize campaign efficiency.
- 2. Social Media & Community ManagementManage the brand’s social media profiles (LinkedIn, Instagram, Facebook, YouTube, X).
- Develop monthly content calendars featuring product launches, customer testimonials, educational posts, and promotional offers.
- Monitor incoming queries, direct messages, and comments; engage with the audience to maintain high responsiveness and brand affinity.
- 3. Search Engine Optimization (SEO) & Website UpdatesPerform keyword research to identify search trends, target terms, and content gaps.
- Optimize on-page elements (meta tags, URLs, internal linking, headers) and collaborate with content writers to improve organic rankings.
- Coordinate with the web development team to ensure landing pages load quickly, are mobile-responsive, and convert traffic into leads.
- 4. Email Marketing & Lead NurturingDesign and execute automated email sequences,



newsletters, and promotional broadcasts using CRM/email marketing tools.
- Segment customer databases based on user activity, purchase history, and demographics to improve open and click-through rates.
- Set up workflows to route incoming leads directly to the sales team for prompt follow-up.
- 5. Analytics, Reporting & InsightsTrack website traffic, user journeys, and funnel drop-offs using Google Analytics 4 (GA4) and Google Search Console.
- Prepare weekly and monthly performance dashboards detailing traffic, conversions, ad spend, and lead quality.
- Translate analytical data into actionable suggestions for upcoming marketing campaigns.
- Required Qualifications & ExperienceEducation: Bachelor’s degree in Marketing, Mass Communication, Business Administration, Computer Science, or a related field. Professional certifications (e.g., Google Ads, Google Analytics, Meta Certified Digital Marketing Associate, HubSpot) are an advantage.
- Experience: 1 to 3 years of hands-on digital marketing experience, handling paid campaigns and social media accounts.
- Technical Skills:
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- Proficient in Google Ads Manager, Meta Ads Manager, and Google Analytics 4 (GA4).
- Working knowledge of SEO tools such as Semrush, Ahrefs, Ubersuggest, or Google Keyword Planner.
- Familiarity with email marketing tools (Mailchimp, Klaviyo, Brevo, or HubSpot) and CMS platforms (WordPress, Shopify, or Webflow).
- Basic proficiency in Canva, Photoshop, or basic video editing apps for fast turnaround on social creatives.
- Key CompetenciesAnalytical Thinking: Comfortable working with numbers, metrics, and conversion data to make informed optimization decisions.
- Creativity & Copywriting: Ability to write clear, persuasive ad copy, captions, and call-to-actions tailored to diverse audiences.
- Project & Time Management: Capable of multitasking across simultaneous campaigns, product launches, and content schedules without missing deadlines.
- Agility: Fast learner keen on keeping pace with platform algorithm updates, current ad formats, and emerging digital trends.

📌 Digital Marketing Executive (Ludhiana)
🏢 S.K. Retail Ventures
📍 Ludhiana