Company Description Frikly is India’s direct-to-consumer destination for interior materials and décor, offering an extensive online catalog paired with tactile, in-person experiences. Customers can explore products and finishes at flagship Experience Centers in Jayanagar, Bangalore and Jubilee Hills, Hyderabad. The company’s mission is to enable confident design decisions by blending digital convenience with physical store interaction, ensuring style, quality, and value in every choice.
Frikly is backed by experienced leaders and investors, including Niraj Shah (Founder & CEO of Wayfair), James Savarese (Former COO of Wayfair), and Velvet Sea Ventures, a New York–based venture fund. This combination of design focus and strategic support creates a dynamic setting for professionals who want to shape the future of home interiors.
Role Description The Social Media Manager role at Frikly is a full-time, on-site position based in Nagpur. This role is responsible for planning, creating, and publishing engaging content across social media platforms to build brand awareness and drive community growth. Day-to-day activities include managing social media calendars, optimizing posts for reach and engagement, monitoring performance metrics, and coordinating campaigns with marketing and design teams.
The Social Media
Manager will interact with followers, respond to inquiries, and use insights to refine strategies and improve audience targeting. Collaboration with cross-functional stakeholders is essential to ensure consistent messaging aligned with Frikly’s brand and business objectives.
Qualifications
- Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across multiple platforms.
- Proficiency in Content Strategy and Writing, including the ability to craft clear, compelling, and visually aligned social media content.
- Excellent Communication skills, with the ability to engage online audiences and collaborate effectively with internal teams.
- Experience using social media analytics tools to track performance, derive insights, and optimize campaigns.
- Understanding of digital marketing fundamentals, including audience segmentation and basic paid social advertising concepts.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Ability to work in office in Nagpur, manage multiple projects, and adapt to a fast-paced, evolving environment.
- Prior experience in e-commerce, interiors, lifestyle, or D2C brands is an advantage.
📌 Social Media Manager (Nagpur)
🏢 Frikly
📍 Nagpur