Punekar Group is expanding into the cosmetics and beauty sector through Aléxander & Victoria (AnV), an emerging consumer venture focused on building an affordable premium beauty and skincare brand for the next generation of Indian consumers.

We are looking for a business-minded and strategically driven individual interested in brand management, consumer behaviour, marketing and business development. This role offers an chance to contribute to building a consumer brand from the ground up, translating market insights and business ideas into actionable growth strategies.

Candidates from Business Management, Marketing, Business Administration and related disciplines with strong analytical abilities and creative mindset are encouraged to apply.

Role Overview

As a Founder’s Office Intern (Brand Strategy & Business Development), you will work closely with the leadership team on brand development, market research, business strategy and growth initiatives for Aléxander & Victoria.

The role combines strategic thinking, consumer insights and hands-on execution, offering exposure to brand positioning, go-to-market planning, business development and the commercial decisions involved in building a consumer business.

Roles & Responsibilities

- Brand Strategy: Support brand positioning, identity, differentiation and communication strategy.
- Market Research: Analyse the beauty and skincare industry, competitors, consumer preferences and emerging market opportunities.
- Consumer Insights: Research Gen Z purchasing behaviour, product preferences and market trends.
- Business Development: Identify potential partnerships, distribution channels, collaborations and commercial opportunities.
- Go-to-Market Strategy: Assist with product launches, pricing research,



customer acquisition and market-entry planning.
- Marketing & Growth: Support digital marketing, influencer collaborations, campaign planning and brand awareness initiatives.
- E-commerce Strategy: Research online sales channels, customer acquisition strategies and opportunities to improve digital growth.
- Business Analysis: Evaluate market opportunities, competitor strategies and potential growth initiatives.
- Strategic Execution: Prepare business presentations, research reports and proposals while supporting key projects with the leadership team.

Candidate Profile

We are looking for individuals who combine business acumen, analytical thinking, creativity and a strong bias towards execution.

- Academic Background: Candidates pursuing or holding a degree in Business Management, Marketing, Business Administration, Commerce or a related discipline are preferred. MBA and postgraduate management students are particularly encouraged to apply.
- Business Acumen: An interest in brand strategy, entrepreneurship, marketing and business development.
- Analytical Skills: Ability to conduct research, evaluate competitors and develop actionable insights.
- Communication: Strong written and verbal communication and presentation skills.
- Creative Thinking: Ability to identify trends, understand consumer behaviour and generate ideas.
- Initiative & Ownership:



A proactive approach and willingness to take responsibility in a fast-paced entrepreneurial environment.
- Industry Interest: An interest in beauty, skincare, cosmetics and consumer brands is an advantage.

Tools & Platforms: Familiarity with Excel, PowerPoint, Canva, Google Trends, Meta Business Suite and AI-powered research tools will be beneficial.

Work Mode & Attendance

This is a full-time, on-site internship. Selected candidates must be able to work from the office every day. This is NOT a remote or work-from-home opportunity.

Who Should Apply?

This role is suited to business management students, MBA candidates, aspiring brand managers and entrepreneurswho want practical exposure to building and scaling a consumer brand.

We are looking for individuals who think beyond marketing execution and want to understand how brands are positioned, customers are acquired, business opportunities are developed and strategic decisions drive growth.

What You Will Gain

- Practical exposure to building a consumer brand from the ground up.
- Experience in brand strategy, consumer research and competitive analysis.
- Exposure to business development, strategic partnerships and go-to-market planning.
- Hands-on experience in marketing, e-commerce and customer acquisition strategies.
- The opportunity to work closely with the leadership team on real business initiatives.

Compensation

Monthly Stipend: ₹6,000–₹12,000

Application Process

Interested candidates may apply through the LinkedIn job posting or email their CV to [email protected].

Applicants are encouraged to include relevant Work samples, Portfolio & Proof of Work

📌 Founder’s Office Intern (Brand Strategy & Business Development) (Pune)
🏢 Punekar Group
📍 Pune