About the Role: You’ll play a pivotal role in executing and optimizing paid campaigns across Meta and Google platforms. You’ll work closely with the creative, product/category, and analytics teams to drive high-quality traffic, conversions, and ROI.

Key Responsibilities:

● Plan, launch, and optimize performance marketing campaigns across Meta (ASC, DPA, Sales, Awareness, App Install) and Google Ads (Search, Shopping, YouTube, Display, PMax, UAC).

● Own key growth metrics – CAC, ROAS, CTR, etc.

● Manage ad campaigns, including keyword research, ad copy optimizations, bidding strategies, and performance monitoring

● Manage day-to-day execution, campaign uploads, and quality control.

● Continuously test ad creatives, audiences, bidding strategies, and landing pages to maximize performance.

● Work alongside creative teams to guide and brief high-performing ad creatives.

● Analyze data to uncover insights, trends, and actionable recommendations.





● Generate insightful reports to communicate actionable, campaign performance and ROI to stakeholders.

● Manage budgets, monitor spends, and ensure efficient allocation across platforms.

● Collaborate with internal and external teams for UTM tagging, attribution tracking, and campaign reporting.

● Stay on top of platform updates, new features, and industry trends

What We’re Looking For:

● 3–6 years of hands-on experience in managing Meta and Google Ads.

● Prior experience at Agencies or D2C brands is highly preferred.

● Solid understanding of performance marketing funnels and customer journey.

● Robust analytical mindset with a knack for numbers and data.

● Familiarity with tools like Google Analytics, Excel/Sheets, and attribution tools (e.g., AppsFlyer, GA4).

● Self-starter, hustler mentality, and a bias for action.

📌 AM - Performance Marketing (Mumbai)
🏢 The Souled Store
📍 Mumbai