Business Development & Outreach Manager – GIIS & OWIS Singapore Function: Business Development, Admissions & Marketing

Location:
India-based, with extensive travel across India About Global Schools Group Founded in 2002, Global Schools Group (GSG) is a Singapore-headquartered education group with 64 campuses across 11 countries, serving 45,000+ students from 70+ nationalities offering multiple curricula. In Singapore, Global Indian International School (GIIS) and One World International School (OWIS) offer high-quality international education pathways to globally oriented families. Role Purpose The Business Development & Outreach Manager – GIIS & OWIS Singapore will drive market development, parent engagement and lead generation across India. The role will build and convert a strong admissions pipeline through events, roadshows, strategic partnerships, community outreach and direct parent engagement, with accountability for qualified leads, applications and enrolments.

Key Responsibilities
Business Development & Market Expansion
• Develop and execute India-wide outreach plans aligned with admissions and enrolment targets.
• Identify high-potential cities, communities and customer segments.
• Build relationships with education consultants, counsellors, schools, corporates, relocation partners and community networks.
• Develop strategic referral partnerships that generate qualified admissions opportunities. Events & Parent Outreach
• Plan and lead roadshows, education fairs, exhibitions, parent seminars and information sessions.
• Own the events calendar and ensure activities have explicit lead-generation and conversion objectives.
• Represent GIIS and OWIS at relevant education,



community and networking platforms.
• Engage prospective parents, deliver presentations and provide consultative counselling.
• Ensure timely and effective post-event follow-up with Admissions teams. Lead Generation & Conversion
• Understand family needs and effectively position GIIS and OWIS, including curriculum, academic pathways and school value propositions.
• Qualify prospects based on fit, intent and admissions potential.
• Maintain accurate prospect information and engagement activity in HubSpot.
• Drive prospects through counselling, virtual sessions, campus visits, applications and enrolment.
• Identify opportunities to improve conversion throughout the parent journey. Market Intelligence & Partnerships
• Monitor parent preferences, competitor activity and international-school trends across India.
• Identify new markets, channels and partnership opportunities.
• Develop and maintain a strong network of referral and community partners.
• Provide actionable market insights to strengthen admissions and outreach strategies. Performance & Stakeholder Management
• Own KPIs covering qualified leads, applications, enrolments, pipeline and revenue contribution.
• Track event and channel performance, including lead quality, conversion, cost per lead and ROI.




• Maintain accurate pipeline reporting and forecasts through HubSpot.
• Manage approved budgets and external agencies, vendors and venues.
• Partner with Marketing and GSG's Singapore-based GIIS and OWIS teams to ensure consistent messaging and seamless lead handover.
• Support open houses and other major admissions initiatives.
• Ensure compliance with GSG policies, SOPs and brand guidelines. Qualifications & Experience
• Graduate in any discipline; postgraduate qualification in Business, Marketing or Education is an advantage.
• 4+ years' experience in business development, field sales, admissions, education marketing, outreach or event-led acquisition.
• Experience in K–12 education, international schools, premium education or education consulting preferred.
• Proven ability to generate and convert leads into enrolments, revenue or measurable business outcomes.
• Experience managing multi-city events, roadshows or field-based BD.
• Strong network among schools, counsellors, consultants, corporates or communities is an advantage.
• Excellent communication, presentation, consultative selling and relationship-management skills.
• CRM experience; HubSpot preferred.
• Willingness to travel extensively across India, including weekends when required.
• Proficiency in English; regional Indian languages are an advantage. Success Profile The successful candidate will build a strong India business development engine for GIIS and OWIS Singapore, expanding market presence, developing strategic partnerships, generating a high-quality admissions pipeline and contributing directly to enrolment growth.

📌 Business Development (Mumbai)
🏢 Global Schools Group
📍 Mumbai