Location
- Gurugram Sector 63A Mode
- WFO, 5 days a week
Key Responsibilities
Plan, execute, and scale performance marketing campaigns across Meta, Google, Amazon, Flipkart, and quick commerce platforms. Track, analyze, and optimize campaign performance using Google Analytics and other analytics tools to drive ROAS and growth. Manage and optimize the Shopify website, including landing pages, funnel flows, app integrations, and overall website performance. Improve customer journeys and conversion rates through A/B testing, landing page optimization, and UI/UX enhancements. Build and execute retention marketing strategies across Email, SMS, WhatsApp, and loyalty programs. Own the complete D2C growth funnel — from customer acquisition to conversion and retention. Monitor and improve key business metrics such as CAC, ROAS, LTV, conversion rates, and repeat purchase rates. Work closely with the Founder and leadership team to define growth strategies and performance roadmaps.