- Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service, and CX design for digital and traditional applications.
Minimum Qualification
- 2-3 years of experience in primary and secondary research. Experience in qualitative and quantitative market studies, consumer research, UX research or Design research firms with an understanding of the Indian market, its people, culture and mindset.
Roles & Expectations
- Developing the scope and design of projects.
- Conducting research programs independently.
- Synthesize information to draw insights and produce reports.
- Ability to conduct one-to-one, focused group interviews and on-field observational studies.
- Plan and conduct stakeholder interviews and workshops.
- Understanding of pan-India consumers, their cultures, and markets.
- Experience in ethnographic, observational and behavior studies.
Required Skills
- Empathy for people and conviction, and ability to draw unbiased conclusions.
- Mastery of research methodologies.
- Conducting focus groups, surveys, interviews, and other data collection methods to gather information about target audiences.
- Understanding business, data tools and analytics (The math of it)
- Observant and aware of current trends and their evolution.
Advantageous/Optional Skills
- Education or experience in the design field or Industry.
- Management skills, idea creation, directing and delivering through a creative team