- Plan and execute digital marketing campaigns (Google Ads, Instagram, Meta Ads)
- Drive app downloads and reduce cost per install (CPI)
- Manage and optimize paid ads for better performance
- Handle social media marketing (Instagram, reels, content strategy)
- Improve App Store presence (ASO - App Store Optimization)
- Track and analyze campaign performance (Google Analytics, Firebase, etc.)
- Create and test ad creatives (videos, banners, captions)
- Work with designers and developers for marketing needs
- Run influencer and partnership campaigns
- Suggest growth strategies to increase users and engagement